On how innovation and partnerships are driving advertising growth and transforming Saudi Arabia’s media sector How is the media sector shaping opportunities in advertising? MOHAMMED AL KHEREIJI: The sector has undergone a fundamental transformation, evolving from a relatively underdeveloped industry to one that plays a central role in the economy. This shift has been driven by institutional…
On Vision 2030’s role in building Saudi Arabia’s global gaming and e-sports hub How is Vision 2030 shaping gaming and e-sports in the Kingdom? AL BUTAIRI: Under Vision 2030, gaming and e-sports have become central to the Kingdom’s media and entertainment strategy. What began as a fast-growing interest has evolved into a national priority, supported by investment in infrastructure,…
Riyadh’s cultural economy is gaining momentum, supported by investment in digital content, visual arts and talent development in Saudi Arabia. Major events such as Riyadh Season, Noor Riyadh and the Riyadh International Book Fair are drawing millions of visitors, demonstrating the scale of the city’s engaged cultural audience. Alongside $1.1bn deployed through IGNITE, new talent pathways…
On how social media and AI are reshaping advertising and marketing In which key ways is Saudi Arabia’s advertising segment evolving, and what standout opportunities does this present? ELDA CHOUCAIR: Media agencies have reinforced their presence in Saudi Arabia since 2020, investing in regional headquarters, new offices and upskilling programmes. The most prominent growth opportunities are…
Digital channels now reach substantially larger audiences than traditional media in Saudi Arabia, driving a shift in advertising spend and marketing strategies. As brands increase their use of social media, digital advertising and data-driven marketing tools, the sector is opening new avenues for investment, innovation and growth. See the infographicbelow formore…
Saudi Arabia’s video content ecosystem is expanding through stronger local production capabilities, creator-led entertainment and growing international engagement. From film incentives and festival visibility to the rise of Arabic-language digital IP, the sector is attracting commercial interest and investor attention. This feature explores key developments across the video segment and…
The filmAhlamAlasrleveragedAI-drivendeepfaketechnology to rejuvenate actorSohaibQadus, enabling immersive storytelling at archaeological sites. This case study exemplifies how innovative technology can enhance local filmmaking capabilities and generate economic,socialand cultural value. Key Figures: Project Success This…
KSA’s young demographic, regulation and value chain expansion fuel media growth How does a young demographic facilitate media growth? MIKE SNEESBY: The Kingdom has one of the youngest populations globally, with most people under 35. This creates a digitally native audience, driving demand for streaming and interactive platforms. Arabic content is a natural growth driver both in Saudi Arabia…
On advancing Saudi Arabia’s media ecosystem under Vision 2030 In the midst of the Kingdom of Saudi Arabia’s profound transformation. The media sector advances with unwavering confidence poised to take its rightful place as one of the key drivers of change and foundational pillars of the future. What was once viewed merely as a channel for broadcasting news has evolved into a fully-fledged…
Kuwait is advancing a broad reform agenda under the New Kuwait 2035 development plan, aiming to strengthen economic resilience and diversify beyond hydrocarbons. Recent governance and fiscal reforms, including the passage of a new public debt law, are expected to expand financing options and support capital market development. At the same time, investment in infrastructure, logistics, digital tech
