On how social media and AI are reshaping advertising and marketing In which key ways is Saudi Arabia’s advertising segment evolving, and what standout opportunities does this present? ELDA CHOUCAIR: Media agencies have reinforced their presence in Saudi Arabia since 2020, investing in regional headquarters, new offices and upskilling programmes. The most prominent growth opportunities are…
Digital channels now reach substantially larger audiences than traditional media in Saudi Arabia, driving a shift in advertising spend and marketing strategies. As brands increase their use of social media, digital advertising and data-driven marketing tools, the sector is opening new avenues for investment, innovation and growth. See the infographicbelow formore…
Saudi Arabia’s video content ecosystem is expanding through stronger local production capabilities, creator-led entertainment and growing international engagement. From film incentives and festival visibility to the rise of Arabic-language digital IP, the sector is attracting commercial interest and investor attention. This feature explores key developments across the video segment and…
The filmAhlamAlasrleveragedAI-drivendeepfaketechnology to rejuvenate actorSohaibQadus, enabling immersive storytelling at archaeological sites. This case study exemplifies how innovative technology can enhance local filmmaking capabilities and generate economic,socialand cultural value. Key Figures: Project Success This…
KSA’s young demographic, regulation and value chain expansion fuel media growth How does a young demographic facilitate media growth? MIKE SNEESBY: The Kingdom has one of the youngest populations globally, with most people under 35. This creates a digitally native audience, driving demand for streaming and interactive platforms. Arabic content is a natural growth driver both in Saudi Arabia…
On advancing Saudi Arabia’s media ecosystem under Vision 2030 In the midst of the Kingdom of Saudi Arabia’s profound transformation. The media sector advances with unwavering confidence poised to take its rightful place as one of the key drivers of change and foundational pillars of the future. What was once viewed merely as a channel for broadcasting news has evolved into a fully-fledged…
Kuwait is advancing a broad reform agenda under the New Kuwait 2035 development plan, aiming to strengthen economic resilience and diversify beyond hydrocarbons. Recent governance and fiscal reforms, including the passage of a new public debt law, are expected to expand financing options and support capital market development. At the same time, investment in infrastructure, logistics, digital tech
On personalising programming to meet rising consumer expectations In 2025 how is the expansion in non-hydrocarbon activity shaping demand for outdoor media, live events and entertainment? IBRAHIM MOHAMMED HASSAN: The expansion of non-hydrocarbon sectors is supporting a more diversified, resilient economy, broadening the advertiser base. There is increased activity in retail, hospitality, financial…
In English Note: This page includes the Arabic version of the report PDF, which you can view on this page and download via the button below. Saudi Arabia’s media sector is entering a period of sustained expansion, supported by regulation, rising consumer demand and targeted investment. This report, produced in partnership with Gmedia, evaluates opportunities across five strategic segments:…
In Arabic Saudi Arabia’s media sector is entering a period of sustained expansion, supported by regulation, rising consumer demand and targeted investment. This report, produced in partnership with Gmedia, evaluates opportunities across five strategic segments: video, audio, publishing and digital media, gaming and e-sports, and advertising and marketing. The sector’s GDP contribution…
