The film Ahlam Alasr leveraged AI-driven deepfake technology to rejuvenate actor Sohaib Qadus, enabling immersive storytelling at archaeological sites. This case study exemplifies how innovative technology can enhance local filmmaking capabilities and generate economic, social and cultural value.
Key Figures:
Project Success
This success story illustrates how filmmaking can generate socio-economic value while advancing sector capabilities – strengthening local filmmaking capabilities, fostering talent development and engaging audiences at scale. It also showcases the role of strategic public investment in enabling private creativity and enterprise to flourish, underscoring opportunities in a cultural market that increasingly combines innovation, audience growth and private sector participation.
See the infographics below for two examples of investment opportunities and value chain coverage in the Saudi film industry:
This piece is part of a wider study on Saudi Arabia’s cultural market outlook, produced in partnership with the Cultural Development Fund, which you can read in full here.
You can also view the report’s video highlights here.
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