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Tourism Sector Research Highlights

The Report: Indonesia 2024
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Tourism Sector Analysis

Indonesia presents substantial potential as a tourist destination due to its diverse natural landscapes, including beautiful beaches, lush tropical forests, majestic mountains and expansive seas.

Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA)

In this Global Platform video, Oxford Business Group speaks with Khalid Jasim Al Midfa, Chairman, Sharjah Commerce and Tourism Development Authority (SCTDA) about Sharjah’s strategies...

The Report: Qatar 2024
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Tourism, Culture & Sport Sector Analysis

The tourism industry has undergone a significant transformation since 2022. The FIFA World Cup hosted by Qatar that year saw an estimated 1m visitors arrive for the tournament, boosting the country’s...

Report: How can the private sector capitalise on opportunities in the Saudi leisure industry?

Saudi Arabia is undergoing a period of sweeping social transformation and economic diversification underpinned by Vision 2030. This is creating a fertile environment for private businesses to expand...

Tourism Sector Analyses

Overview

Government promotes alternative Indonesian tourism destinations
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Indonesia has significant potential as a tourist destination thanks to its diverse natural landscapes, which include beaches, tropical forests, mountains and seas. Although the country has a robust tourism industry, there is still further potential for growth in the sector. Recognising this, the administration of President Joko Widodo, better known as Jokowi – who will complete his second and final term in October 2024 – targeted the industry for substantial growth and investment...

Analysis

Promoting less-visited tourism areas in Indonesia
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Tourism is a key pillar of Indonesia’s economy, with significant potential to drive economic growth in the coming years. Home to an archipelago of more than 17,000 islands, Indonesia is endowed with natural landscapes and a rich cultural heritage. However, much of its potential is untapped, as Bali maintains its position at the forefront of the tourism industry...

Interview

Shirley Tan, Vice Chairman, Rajawali Property Group
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On new travel destinations and efforts to cater to the domestic market

Analysis

Global travel rebounds with digital innovation and spending
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The global tourism sector is gradually recovering from the impact of the Covid-19 pandemic. According to UN Tourism’s World Tourism Barometer published in January 2024, international tourism ended 2023 at 88% of pre-pandemic levels, with an estimated 1.3bn international arrivals. The revival has been underpinned by the release of pent-up demand, increased air connectivity, and a robust resurgence of Asian markets and destinations, leading to an expected full recovery by the end of 2024...

Overview

Qatar targets tourism, culture and sport for long-term growth
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Qatar’s tourism industry has undergone a significant transformation since 2022. In the fourth quarter of that year an estimated 1m foreign visitors arrived for the 2022 FIFA World Cup, which was watched by over 1bn people worldwide and boosted the country’s reputation as a travel destination. In addition, since 2019 Qatar’s supply of hotel rooms has increased by nearly half, and a flurry of museums and cultural sites have either opened or begun construction...

Interview

Saad Bin Ali Al Kharji, Chairman, Qatar Tourism
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On attracting private investment, and diversifying destinations and offerings

How firms are leveraging entertainment opportunities in Saudi Arabia
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Driven by the country’s Vision 2030 blueprint for economic diversification, Saudi Arabia's leisure industry is expanding. Multi-stakeholder efforts have led to rapid growth in the sector in recent...

The Report: Ghana 2024
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Tourism Sector Analysis

The sector has rebounded since the Covid-19 pandemic, showing strong potential for growth over the coming decade. The government has invested heavily in various marketing campaigns aimed at diversifying...

Tourism in Emerging Markets

Economic View

Michael Michael, CEO, Doha Exhibition and Convention Centre (DECC) and Qatar Business Events Corporation

On catering to local and global audiences with new technologies and safety measures

Economic News

The growth trajectory of religious tourism in key markets
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With many emerging markets diversifying their tourism offerings, faith-based tourism is set to become a key segment for a number of markets worldwide. An estimated 330m people travel for religious reasons each year, according to the UN Word Tourism Organisation, forming a significant market for countries with attractions of spiritual or sacred value. These trips include pilgrimages as well as sightseeing trips to important historical and religious sites throughout the year. Additionally, a 2017 study reported that some...

Economic News

The innovations that could revitalise tourism in emerging markets
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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. Following sharp declines in 2020, international tourism figures rebounded in 2021 and were on track to reach approximately 65% of pre-pandemic levels in 2022. Notably, in September arrivals in the Middle East and the Caribbean surpassed 2019 levels by 3% and 1%, respectively...

Growth And Recovery Video

Report: The role of sustainability in post-pandemic tourism diversification in the Bahamas

Small island nations like the Bahamas that rely heavily on tourism revenue have experienced particular challenges when it comes to their post-pandemic recovery. However, development strategies based on sustainable approaches – including green, blue and orange economy initiatives – have the potential to generate reliable sources of revenue and value addition in the years ahead. Tourism will continue to be the Bahamas’ leading economic sector, but with support from international financial institutions and banks...

Economic News

How can the tourism industry achieve net zero?
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The global tourism industry – which accounted for 10% of GDP yet 8% of global emissions in 2019 – is faced with the challenge of ensuring continued growth while at the same time working towards net-zero emissions goals. Several stakeholders in emerging markets and further afield offer useful case studies to understand what a decarbonised future for the industry could look like. A report published in November last year by the World Travel & Tourism Council (WTTC), in collaboration with the UN Environment Programme...

Growth And Recovery Video

Video: How is Peru’s tourism agenda bolstering the sector's resurgence?

Explore how Peru is leveraging its tourism sector's development as a growth driver for the rest of the economy. Our new Growth & Recovery video, produced in partnership with the Commission for the Promotion of Peru for Exports and Tourism (Promperu), analyses the emergence of new drivers of growth and investment within Peru’s tourism sector. Attracted by a business-friendly regulatory environment, regional and international investors have increased investments into the sector and are pursuing new high-growth areas...

Economic News

Can border reopenings revive tourism in South-east Asia?
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After 18 months of travel restrictions, a number of countries in South-east Asia have begun opening their borders to foreign visitors to stoke recovery in their respective tourism industries. In late September Thailand announced a four-phase plan to reopen the country by prioritising key tourist destinations. As of November 1 quarantine requirements will no longer apply to vaccinated travellers from 10 low-risk countries – among them China, Germany, Singapore, the UK and the US – while various different parts of the country will...

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