Syria Investment & Market Entry Advisory
Oxford Business Group provides independent economic research and market intelligence on Syria as the country reconnects with regional and international markets. Alongside the forthcoming The Report: Syria, OBG provides Consulting & Advisory support for organisations assessing specific commercial, investment and technology opportunities.
Economic Research
Understand the market.
The Report: Syria
Oxford Business Group is preparing a new economic report on Syria based on primary research and interviews with public- and private-sector leaders.
The report will examine the economic, sectoral and investment trends shaping Syria’s recovery and evolving business environment.
Consulting & Advisory
Assess a specific opportunity or decision.
Investment & Technology Advisory in Syria
OBG supports companies, investors and institutions assessing specific commercial, investment and technology opportunities in Syria.
The advisory offer combines market entry and feasibility, financial modelling and valuation analysis, company and project assessment, investment readiness, and technology-adoption advisory.
Syria Consulting & Advisory is led by Kinda Chebib, Director, Syria Reconstruction & Investment Advisory.
Investment & Market Advisory
OBG combines primary market intelligence and local validation with commercial and financial analysis to assess whether an opportunity is viable, what capital it requires and what conditions are needed for execution.
Feasibility Studies
Assess the commercial and operational viability of investments, expansion projects and market-entry opportunities.
Analysis can cover demand, pricing, competition, regulation, operating requirements, infrastructure and logistics, banking and payment routes, counterparties and implementation risks.
Output: feasibility conclusion, conditions to proceed and implementation priorities.
Financial Modelling & Valuation Analysis
Translate commercial and operating assumptions into an integrated financial and valuation case.
Analysis can include revenue and cost drivers, CAPEX, working capital, cash flow, funding requirements, debt capacity, equity requirements, break-even, IRR, NPV, payback, scenarios and sensitivities.
Where relevant, the analysis can support enterprise and equity valuation logic, investment scenarios, strategic partnerships and M&A or JV readiness.
Output: financial and valuation analysis showing capital requirements, financing capacity, returns, value drivers and downside resilience.
Market Entry & Opportunity Assessment
Assess whether, where and how an organisation should enter or expand in Syria.
Analysis can cover addressable demand, competitive position, route to market, regulatory pathway, customers, potential partners and counterparties, payment conditions and execution requirements.
Output: recommended market-entry approach and conditions for implementation.
Company, Project & Investment Readiness
Assess companies, projects and potential partnerships for investors, financing institutions and strategic corporates.
Analysis can cover market position, ownership and management, operating capacity, financial performance, growth plans, governance, capital requirements and readiness for debt, equity or strategic investment.
Output: qualified opportunity assessment, key readiness gaps and recommended next steps.
Cross-sector advisory capability
Technology & Digital Transformation Advisory
OBG assesses whether technologies address a credible market need, can be adopted effectively and have the commercial and operational conditions required to scale.
Technology Adoption & Feasibility
Assess use-case value, buyer and user demand, infrastructure and data readiness, governance and trust requirements, workflow integration, implementation capacity and adoption economics.
Output: adoption assessment identifying viable use cases, implementation requirements and key constraints.
Digital Economy & Technology Opportunities
Assess commercial and investment opportunities across:
- AI & automation
- digital finance & trust
- digital health
- EdTech
- cloud & data infrastructure
- cybersecurity
- enterprise digitalisation
Output: prioritised themes, opportunities, companies or projects for deeper commercial and investment assessment.
Technology Market Entry & Strategic Partnerships
Support international technology companies assessing Syria and local organisations evaluating technology partnerships.
Analysis can cover buyer demand, route to market, regulatory requirements, partner landscape, infrastructure dependencies, implementation economics and scalability.
Output: market-entry or partnership pathway and conditions for adoption.
Sector Coverage
OBG’s Syria research and advisory work spans sectors central to reconstruction, private-sector growth and technology-enabled development.
Energy & Utilities
Power, renewable energy, water and utilities
Infrastructure, Construction & Real Estate
Infrastructure, construction materials, housing and development
Transport & Logistics
Ports, freight, logistics and regional connectivity
Manufacturing & Industry
Industrial production, automation and manufacturing
Agriculture & Food
Agriculture, food processing, inputs, storage and value chains
Healthcare & Pharmaceuticals
Health services, pharmaceuticals, medtech and digital health
Financial Services
Banking, payments, fintech and financial infrastructure
Technology & Digital Economy
AI, cloud and data, enterprise technology, cybersecurity and digital transformation
Additional sectors can be covered according to the requirements of each engagement.
Who We Are
Andrew Jeffreys
CEO
Andrew Jeffreys, CEO, has extensive, first-hand experience of fast-growth developing economies and the businesses which operate within them. He has lived and worked in the field for OBG for over 11 years. During this time, he has worked on a large number of consultancy projects from urban regeneration in Pakistan, to the internationalisation of the Colombian peso. Clients include HSBC, UKTI, Doğuş Holdings of Turkey and Lebanese real estate developer Solidere, where he conducted a year-long international competitive analysis project.
He is a regular guest on television and radio, including the BBC and CNN, and frequently writes for regional and international media. He travelled with Prime Minister David Cameron as a delegate on several overseas trips, including to Asia, Mexico and India. In 2012 he was appointed to the Board of the UK-ASEAN Business Council. He holds an honours degree in Politics, Philosophy & Economics from St Catherine’s College, Oxford University.
Oliver Cornock
Global Editor-in-Chief
Oliver Cornock, Managing Consultant, has worked with OBG since August 2005 and directs OBG Advisory. He has overseen the execution of a range of projects on countries and territories in the Middle East, Africa, Asia and Latin America, for a wide variety of international clients, including bsi; the Government of the State of Osun, Nigeria; the Saudi Arabian General Investment Authority; and various Abu Dhabi government departments, as well as regional business briefings for 14 Middle Eastern countries on behalf of Majid Al Futtaim.
He regularly appears as a commentator on the BBC, CNN, CNBC, and other television and radio stations. Before joining OBG, Oliver worked at British Arab Commercial Bank from 2001 to 2003 in the fields of project finance, foreign exchange and trade finance. He graduated with a BA (Hons) from the University of Durham in 2001. He is a native English speaker, and also speaks Arabic and French.
Kinda Chebib
Director, Syria Reconstruction & Investment Advisory
Kinda Chebib leads OBG’s Syria Reconstruction & Investment Advisory, advising foreign and local investors, companies and institutions on market entry, feasibility studies, financial modelling and valuation, investment readiness and strategic opportunity assessment. Her work combines commercial and sector intelligence with regulatory, partner, financing and execution analysis to support investment decisions across key areas of Syria’s economic recovery.
She brings more than 15 years of research and advisory experience across the Levant, GCC and international markets, including earlier work in economic diplomacy for the French government in the Levant and consulting on major investment projects in Syria. Her expertise spans financial services, fintech and emerging technologies, including AI, blockchain and IoT, alongside research on smart cities and the digitalisation of economies across MENA. She also has extensive Gulf experience, including Saudi Arabia-focused work linked to Vision 2030, economic diversification, demographic change and future market demand.
Research & Thought Leadership
Alongside bespoke advisory, OBG offers independent research and thought-leadership products on Syria and the wider region.
Research and thought-leadership products include:
Syria Economic Spotlight
Insights from business leaders, policymakers and institutions shaping Syria’s economic recovery and business environment.
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Video
Video: Opportunities in Syria’s economic future
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Interview
Future returns: Mohammed Yisr Barnieh, Minister of Finance, on rebuilding trust, driving reform and fostering growth
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Interview
Fiscal discipline: Abdulkader AlHussrieh, Ambassador and former Governor of the Central Bank of Syria, on developing a functioning interbank market and deepening intermediation
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Interview
Accelerating reintegration: Ahmad Jamal Zidan, General Manager, Arab Bank Syria, on adopting policies centred on stability and economic recovery
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Interview
Opportunity rising: Mohamed Haykal, Chairman, Haykal Group, on navigating an economic reawakening and emerging potential
Assessing an opportunity in Syria?
OBG provides bespoke analysis across market entry, feasibility studies, financial modelling and valuation analysis, investment readiness, technology adoption and digital transformation.
