Africa Economic Research Highlights

Africa: Economic Research & Views

Demographic and tech shifts alter the distribution of global talent

As the global economy continues to adapt to ongoing macroeconomic shocks, many countries are looking to boost human capital through training programmes, technology adoption and immigration. Following key shifts in labour trends resulting from the Covid-19 pandemic, such as the switch to remote work and acute labour shortages in a number of developed economies, countries are re-evaluating how to foster a skilled workforce to facilitate sustainable future expansion. Population projections see growth...

What China’s uneven economic recovery means for emerging markets

After three years of rolling Covid-19 lockdowns and trade disruptions, China posted faster-than-expected GDP growth in the first quarter of 2023, at 4.5% year-on-year (y-o-y), but the uneven nature of its recovery is sending mixed signals for emerging markets. The strong performance, which exceeded the expectations of many analysts, was powered by 5.4% expansion in the services sector, including a 10.6% spike in retail sales in March, as pent-up demand and high domestic savings drove market activity...

The growth trajectory of religious tourism in key markets

With many emerging markets diversifying their tourism offerings, faith-based tourism is set to become a key segment for a number of markets worldwide. An estimated 330m people travel for religious reasons each year, according to the UN Word Tourism Organisation, forming a significant market for countries with attractions of spiritual or sacred value. These trips include pilgrimages as well as sightseeing trips to important historical and religious sites throughout the year. Additionally, a 2017 study reported that some...

Free ad-supported television poised to grow share of emerging market viewers

As emerging markets expand internet access and younger generations adopt different habits of consuming global media and entertainment, free ad-supported television (FAST) is poised to gain market share as viewers transition from traditional cable, broadcast or satellite television to over-the-top (OTT) internet-based platforms. US tech giant Google announced two weeks ago that it was seeking to become the leading FAST channel aggregator by adding Tubi, Plex and Haystack News to its existing FAST...

Emerging markets look to capture a larger share of the aviation market

With global aviation passenger numbers rebounding, emerging markets are looking to capture market share through increased investment and sustainable aviation fuels (SAFs). As OBG reported in February, tourism figures rebounded in 2022, thanks to the easing of Covid-19-related restrictions and increased investment in tourism. The sector’s recovery is set to continue, with international tourist arrivals likely to reach 85-90% of pre-pandemic levels in 2023. Revenue is also on the upswing for the global aviation industry after an...

Global CEO Survey: What is on the horizon for emerging markets?

While the recovery period following the Covid-19 pandemic saw the unlocking of major capital in emerging markets, inflationary pressures, fluctuating commodity prices and geopolitical concerns have since tempered the global economic outlook for 2023. Balancing opportunity and risk has become a priority for shareholders and investors, but emerging markets have remained resilient. Some regions, such as the Gulf, are looking to funnel elevated hydrocarbons revenue into sustainable mega-projects, whereas leaders in Asia...

African gas suppliers look to meet Europe’s future LNG demand

As the EU works to rebalance its gas supply away from Russia, African countries are expected to gain a larger share of the bloc’s liquefied natural gas (LNG) market in the coming years. Last month the EU announced that it would launch the first tenders for joint gas purchases in April, with contracts expected to be signed by June. This novel approach seeks to leverage the bloc’s purchasing power to secure supplies at lower prices ahead of the summer when EU countries are expected to refill their underground gas storage...

The future of commercial drone delivery in global and local supply chains

Emerging markets are capitalising on commercial drone technology to overcome logistics challenges and revolutionise supply chains for many goods and services, with expected benefits for last-mile delivery. While unmanned aerial vehicles (UAVs) are often associated with military usage, commercial UAV usage has grown substantially in recent years as e-commerce and logistics companies increasingly look to drones to enable more efficient delivery. Research firm GlobalData predicts that commercial drones...

In infographics: Boosting local value added in agricultural commodities in Côte d’Ivoire

Côte d’Ivoire agriculture sector, which accounts for roughly one-fifth of GDP and employs two-thirds of the population, is a core sector of the economy with global significance. The country is a key exporter of cocoa, cashew nuts, palm oil, bananas, coffee, rubber, kola nuts and cotton. Côte d’Ivoire is the world’s leading cocoa producer and shares the title of number-one cocoa grinder with the Netherlands. It is also the top cashew nut exporter and was the leading producer of sweet bananas in 2017...

Ismail Ersahin, Executive Director, World Association of Investment Promotion Agencies (WAIPA)

On leveraging economic zones to bolster development

How agri-tech start-ups are driving investment in emerging markets

Even as global funding levels drop, agri-tech start-ups remain a key driver of investment in emerging markets as they work to make farming greener, more productive and more climate resilient. Global investment in agri-tech start-ups totalled $10.6bn in 2022, down 13% from 2021 – a record funding year for global start-ups – but ahead of the 2020 figure of $7bn. This matched a general downwards trend in venture capital activity, as investors became more cautious amid global headwinds and deepening fears of recession...