Syria’s post-war FMCG market recovery
On pressure and opportunity in rebuilding Syria’s consumer goods market How would you describe the evolution of Syria’s fast-moving consumer good (FMCG) market from the pre-war years to the post-conflict period? FIRAS SHAMMAS: In the mid-2000s, the Syrian market was increasingly driven by quality, brand selection and consumer aspiration. Syrian consumers were well educated and eager to access…
