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Indonesia Media & Advertising Sector Research Highlights

Indonesia Media & Advertising Sector Research Highlights
Country Report

The Report: Indonesia 2020
OBG
plus

Although the first quarter of 2020 was dominated by disruptions stemming from the global Covid-19 pandemic, 2019 proved a strong year for Indonesia’s economy, which maintained a steady growth rate on the back of robust domestic consumption and continuing efforts to reform policy and simplify investment procedures. This was despite the general election and uncertainty surrounding trade relations

Country Report

The Report: Indonesia 2019
OBG
plus

In 2018 the Indonesian economy recorded a growth rate of 5.2%, the highest in five years. This was in spite of a slump in the rupiah and a trade imbalance, and took place against a backdrop of rising US interest rates and deteriorating trade relations between the world’s two biggest economies. The country’s emphasis on industrialisation and infrastructure development is laying the foundations

Country Report

The Report: Indonesia 2018
OBG
plus

Although Indonesia faces a challenging external environment, including the threat of US protectionist trade policies and concerns over contracting exports to China, its strong macroeconomic fundamentals should keep GDP growth steady, with this forecast to continue accelerating in 2017. With commodities prices rising in 2017 – and with domestic demand supported by credit growth, steady FDI inflow

Analysis

Moving fast: Rising incomes mean higher expectations and more room for advertising
OBG
plus

With July-September 2012 seeing the economy grow at over 6% for the eighth successive quarter, and as the third quarter of 2012 saw a record $5.9bn in foreign direct investment, Indonesia has been recording some impressive numbers in recent months. This growth has also filtered down into higher disposable incomes and new patterns in consumer spending. Indeed, longterm projections in a recent McKinsey…

Analysis

Tastes and platforms: A young and savvy population is changing consumption patterns
OBG
plus

A few basic statistics about Indonesia’s economy and demographics speak volumes about the main trends in the country’s media and advertising sector. Economic growth, for example, averaged 5.5% per year between 2002 and 2011, and is accelerating, hitting 6.5% in 2011. A strong middle class has begun to emerge, with a GDP per capita of $3495 in 2011, expected to hit $6000 in 2016 and already…

Overview

Facilitating creativity: A growing middle class and a dynamic media sector are fulfilling expectations and more
OBG
plus

With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia today presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly wealthy, growing population, anxious to try out new…

Interview

Rudy Tanoesoedibjo, President Director, MNC Skyvision: Interview
OBG
plus

Interview: Rudy Tanoesoedibjo In terms of growth potential, how do you foresee broadcast performing in the future in comparison to other media segments, such as print or radio? RUDY TANOESOEDIBJO: In Indonesia the average spectator watches 4-5 hours of TV daily. This is one of the highest rates in the region. Our population (and market) is very young and dynamic. If we compare the average age of…

Viewpoint

Shoeb K Zainuddin, Group Editor-in-Chief, BeritaSatu Media Holdings, on the emerging role of social media and the press
OBG
plus

The interdependent relationship between democracy and a free press is central to reflecting the voice of the people. The freedom of the press is thus an essential component of a free state as has been witnessed in many societies throughout history. Indonesia’s growing stature as a fully-fledged democracy has been significantly aided by the explosion of the mass media over the past decade. Indeed,…

Chapter

The Report: Indonesia 2013: Media & Advertising
OBG
plus

With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly wealthy, growing population, anxious to try out new products…

Analysis

Online, but switched on?: The country has rich potential for highly profitable online marketing
OBG
plus

Indonesians are clearly avid internet surfers, but can they be made to pay? Convergence is the name of the game, with GSM operators banking on triple-play packages while fast-growing groups like James Riady’s Lippo Group are launching online news portals. While the lines have blurred between service and content providers, the challenge of how to monetise this online community remains a difficult,…

View More

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