On Vision 2030’s role in building Saudi Arabia’s global gaming and e-sports hub
How is Vision 2030 shaping gaming and e-sports in the Kingdom?
AL BUTAIRI: Under Vision 2030, gaming and e-sports have become central to the Kingdom’s media and entertainment strategy. What began as a fast-growing interest has evolved into a national priority, supported by investment in infrastructure, talent and international events. The National Gaming and E-sports Strategy – the first of its kind globally – sets clear targets: create 39,000 jobs and unlock an economic contribution of over SR50bn ($13.3bn) by 2030. These goals are already being realised through flagship events such as the E-sports World Cup, the Saudi eLeague and the Saudi Fighting League – which attract global participation while showcasing Saudi players and creators. By integrating gaming and e-sports into the national entertainment calendar, we are helping to position the Kingdom as a leader and destination for competitive and interactive media.
To what extent is content and platform localisation in media and entertainment key for achieving Vision 2030 objectives?
AL BUTAIRI: Localisation ensures that content resonates with our audience and reflects our culture. This includes producing Arabic-first broadcasts, commentary and media assets for all major tournaments – from the Saudi eLeague to the Saudi Fighting League. We also encourage local gaming developers and content creators to produce culturally relevant storytelling that represents Saudi identity. A report we developed with Niko Partners found that over 75% of gamers value Arab cultural representation, and 41% are more likely to play games that feature Arabic localisation. By prioritising localisation, we not only enhance engagement but also build platforms that can connect with audiences across the Arab world and beyond – ultimately strengthening the Kingdom’s position in the global gaming and e-sports industry.
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