Riyadh’s cultural economy is gaining momentum, supported by investment in digital content, visual arts and talent development in Saudi Arabia. Major events such as Riyadh Season, Noor Riyadh and the Riyadh International Book Fair are drawing millions of visitors, demonstrating the scale of the city’s engaged cultural audience. Alongside $1.1bn deployed through IGNITE, new talent pathways and the Regional Headquarters programme are strengthening the ecosystem for creative businesses and global firms. Explore how these developments are positioning Riyadh as an increasingly important centre for cultural industries and investment.
This piece is part of a wider study on Saudi Arabia’s cultural market outlook, produced in partnership with the Cultural Development Fund, which you can read in full here.
You can also view the report’s video highlights here.
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