Skip to content

Licence or Product Purchase Required

You have reached the limit of premium articles you can view for free. 

Already have an account? Login here


Get expert, on-the-ground insights into the latest business and economic trends in more than 30 high-growth global markets. Produced by a dedicated team of in-country analysts, our research provides the in-depth business intelligence you need to evaluate, enter and excel in these exciting markets.

View licence options

Suitable for

  • Executives and entrepreneurs
  • Bankers and hedge fund managers
  • Journalists and communications professionals
  • Consultants and advisors of all kinds
  • Academics and students
  • Government and policy-research delegations
  • Diplomats and expatriates

This article also features in Africa Ghana Media & Advertising Search Page. Read more about this report and view purchase options in our online store.

Oxford Business Group
  • 0
  • Register
  • |
  • Login
  • Login
  • Register
  • 0
  • Explore Research
    • Africa
      • Algeria
      • Botswana
      • Cote d’Ivoire
      • Djibouti
      • Egypt
      • Gabon
      • Ghana
      • Kenya
      • Libya
      • Mauritania
      • Morocco
      • Nigeria
      • South Africa
      • Tanzania
      • Tunisia
    • Asia
      • Brunei Darussalam
      • Indonesia
      • Malaysia
      • Myanmar
      • Papua New Guinea
      • Philippines
      • Sri Lanka
      • Thailand
    • The Americas
      • Argentina
      • Colombia
      • Guyana
      • Mexico
      • Peru
      • Trinidad & Tobago
    • The Middle East
      • Bahrain
      • Jordan
      • Kuwait
      • Oman
      • Qatar
      • Saudi Arabia
      • Syria
      • UAE: Abu Dhabi
      • UAE: Dubai
      • UAE: Sharjah
    • Sectors
      • Agriculture
      • Construction
      • Education
      • Energy
      • Financial Services
      • Health
      • ICT
      • Industry
      • Legal Framework
      • Real Estate
      • Retail
      • Tax
      • Tourism
      • Transport
  • OBG Nearshoring
  • Our Services
    • Research Products & Services
      • Reports
      • Articles & Interviews
      • CEO Surveys
      • Events & Roundtables
      • Partner Research
    • Consulting & Advisory Services
      • ESG Intelligence
      • Thought Leadership
      • Global Platform Video
      • Video Solutions
      • Supply Chain Consulting
      • International Development Consulting
  • Licence Options
  • Webstore
  • Emerging Markets Guide
  • Contact Us
    • Careers At OBG
    • Academic Programme
    • Media
  • Explore Research
    • Africa
      • Algeria
      • Botswana
      • Cote d’Ivoire
      • Djibouti
      • Egypt
      • Gabon
      • Ghana
      • Kenya
      • Libya
      • Mauritania
      • Morocco
      • Nigeria
      • South Africa
      • Tanzania
      • Tunisia
    • Asia
      • Brunei Darussalam
      • Indonesia
      • Malaysia
      • Myanmar
      • Papua New Guinea
      • Philippines
      • Sri Lanka
      • Thailand
    • The Americas
      • Argentina
      • Colombia
      • Guyana
      • Mexico
      • Peru
      • Trinidad & Tobago
    • The Middle East
      • Bahrain
      • Jordan
      • Kuwait
      • Oman
      • Qatar
      • Saudi Arabia
      • Syria
      • UAE: Abu Dhabi
      • UAE: Dubai
      • UAE: Sharjah
    • Sectors
      • Agriculture
      • Construction
      • Education
      • Energy
      • Financial Services
      • Health
      • ICT
      • Industry
      • Legal Framework
      • Real Estate
      • Retail
      • Tax
      • Tourism
      • Transport
  • OBG Nearshoring
  • Our Services
    • Research Products & Services
      • Reports
      • Articles & Interviews
      • CEO Surveys
      • Events & Roundtables
      • Partner Research
    • Consulting & Advisory Services
      • ESG Intelligence
      • Thought Leadership
      • Global Platform Video
      • Video Solutions
      • Supply Chain Consulting
      • International Development Consulting
  • Licence Options
  • Webstore
  • Emerging Markets Guide
  • Contact Us
    • Careers At OBG
    • Academic Programme
    • Media

Ghana Media & Advertising Sector Research Highlights

Ghana Media & Advertising Sector Research Highlights
Country Report

The Report: Ghana 2024
OBG
plus

Despite the impact of the Covid-19 pandemic and other external shocks, Ghana’s GDP growth is expected to moderate in 2024 and 2025 thanks to the proactive measures undertaken by the government. One example of such initiatives is the Domestic Debt Exchange Programme, which has helped stabilise the local economy and provide greater fiscal stability. In 2023 the country was the continent’s leadin

Country Report

The Report: Ghana 2022
OBG
plus

Ghana is the first African country to achieve independence from British colonial rule, and is widely known for its natural resources such as cocoa, as well as its inland water sources. Several measures have been taken to balance government revenue and spending, and the country remains a safe haven for foreign direct investment, which stood at $830m in the first half of 2021. The most recent genera

Country Report

The Report: Ghana 2019
OBG
plus

After some belt tightening in response to a growing fiscal deficit, in 2017 Ghana saw almost twice the economic growth of 2016, according to the World Bank, with the robust expansion carrying through to 2018. The country had traditionally relied on primary commodities for its earnings, with gold and cocoa principal export items, until significant oil finds recently made Ghana a petroleum exporter.

Country Report

The Report: Ghana 2018
OBG
plus

Following modest GDP growth in the 2014-16 period, the recently elected government was under pressure to accelerate economic growth in 2017. In addition to a belt-tightening process, the government introduced a number of reforms, which are beginning to bear fruit. The government aims to couple the expansion of the resources sector with an aggressive industrial policy, an overhaul of the agricultur

Country Report

The Report: Ghana 2014
OBG
plus

The economy has a history of strong government involvement and a legacy of socialist policies in the 1960s and 1970s, with statist companies involved in both energy and agriculture; yet, the country’s market is now among the more liberalised in the region. Ghana has a strong export profile, although it is somewhat dependent on commodities. It is the world’s second-largest exporter of cocoa, be

Overview

Free to choose: A number of outlets provide content, while government support is facilitating the development of regional operators
OBG
plus

A strong tradition of press freedom across all segments characterises the Ghanaian media sector, and as the economy continues to grow, a report from the International Research & Exchanges Board (IREX) shows the sector is expected to remain in good health. According to the “Ghana Media Sustainability Index”, a report released in 2012 by IREX, Ghana is home to 466 print publications, ranging…

Overview

Now is the time: With the market booming, new tactics are becoming increasingly popular
OBG
plus

On a June morning in 2013, commuters in downtown Accra were startled to look out their windows to see a dozen horses crossing through traffic. The maroon t-shirts and banners proudly declared the riders part of a guerrilla advertising effort from Enterprise Insurance, Ghana’s oldest insurance group, whose horse logo is a key part of the company’s identity. NEW DIRECTION: Such direct advertising…

Country Report

The Report: Ghana 2013
OBG
plus

Economic growth has been extremely robust following the country’s discovery of oil in 2007, reaching well into the double-digits and driving a boom in consumption and investment. Economic growth has been extremely robust following the country’s discovery of oil in 2007, reaching well into the double-digits and driving a boom in consumption and investment. The discovery in Ghana’s offshore Ju

Chapter

The Report: Ghana 2013: Media & Advertising
OBG
plus

A strong tradition of press freedom across all segments characterises the Ghanaian media sector. However, few providers have a truly national reach, with most focusing on a small market or a share of the largest cities. Radio remains a key outlet; its ability to reach rural regions makes it attractive, and it is a sought-after feature for mobile phone buyers. With Ghana reaching mobile penetration…

Country Report

The Report: Ghana 2012
OBG
plus

While a large portion of the country’s GDP – 30% – comes from the agriculture sector, the oil sector is growing rapidly and attention from investors abroad is expected to increase as oil revenues continue to grow. Ghana is a member of a number of international organisations, including the UN, the WTO, the African Union, and the Economic Community of West African States (ECOWAS). Having gaine

View More
Featured Sectors in Ghana
  • Africa Agriculture
  • Africa Energy
  • Africa ICT
  • Africa Industry
  • Africa Transport
Featured Countries in Media & Advertising
  • Nigeria Media & Advertising
  • Indonesia Media & Advertising
  • Malaysia Media & Advertising
  • UAE: Dubai Media & Advertising
Featured Reports in Ghana
  • The Report: Ghana 2024
  • The Report: Ghana 2022
  • The Report: Ghana 2020
  • The Report: Ghana 2019
  • The Report: Ghana 2018

    Contact Us












    Quick Links

    • Our Services
    • Contact OBG
    • Cookies Policy
    • Media
    • Frequently Asked Questions
    • Privacy Policy
    • Terms & Conditions
    • ESG Reports
    Youtube LinkedIn Ingtagram Facebook Twitter
    © OXFORD BUSINESS GROUP 2026
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Powered by CookieYes Logo