Automotive stakeholders are increasingly aware that the business-as-usual scenario that has sustained the industry for more than 100 years is no longer tenable. Regulatory changes and emissions-reduction targets at the national and global level are spurring a pivot to low-carbon and zero-emissions vehicles. This transition requires a period of intense innovation to develop new technologies that make electric vehicles (EVs) appealing, safe, reliable and affordable.
Beyond R&D and production, automakers have a role to play in generating demand. Alongside government incentives to reduce costs related to acquisition and maintenance, manufacturers need to ensure they are developing vehicles that meet consumer expectations and the specific needs of target demographics and regions – such as the preference for durable, high-end utility vehicles in the Gulf. In addition to the retail market, the proliferation of sustainable smart cities offers opportunities to integrate EVs and automated vehicles into urban planning.