Morocco’s geographical variety, combined with favourable weather conditions and its proximity to key European tourist markets, have made it one of the most attractive and competitive destinations in Africa. The country’s attractiveness as a tourist hot-spot has been strengthened by its consistently stable political and economic situation relative to the region. Like most critical sectors in the…
The agriculture sector has grown exponentially since the implementation of the Green Morocco Plan in 2008. The plan has achieved most of its goals and increased the value of the sector through the development of traditional crops, better marketing, improved supply chains and subsidised drip-irrigation equipment. However, the slow establishment of adequate refrigeration space and transport networks…
Greater promotion and adoption of digital solutions has the potential to shift the backbone of the kingdom’s ICT sector beyond just telecommunications. While international rankings place the kingdom among some of the best-performing countries in both the North African region and the continent of Africa in ICT-related indices, infrastructure development and upgrades must be strengthened in order…
Morocco’s construction sector has performed moderately well since the global financial crisis of 2007-08. Public policy efforts have also been directed towards supporting local small and medium-sized enterprises and upskilling workers. For Morocco’s construction sector to achieve its target of generating $8.4bn by 2022, it will need to maintain a steady momentum of public investment. At the same…
Upgrades in transport and logistics infrastructure have been key to driving economic growth in Morocco in recent years. As the country develops and urban areas expand, the interconnectivity of economic centres and efficient connections to the rest of the world will be paramount to supporting the growth of other sectors, such as agriculture, manufacturing and tourism. While the transportation and logistics…
The energy sector is poised for promising medium-term growth as it continues to receive significant public and private investment to expand generation capacity and distribution networks. At the same time, efforts to increase the role of renewable resources and natural gas in the country’s energy mix are set to lower the energy import bill and reduce fossil fuel emissions. However, in order to ensure…
With an increasingly diversified manufacturing base, the industrial sector has become an important component of Morocco’s GDP. The country produces an array of finished products and components for customers not only in traditional markets such those in southern Europe, but also increasingly across Africa, Asia and the Americas. The growing strength of industrial activities is also a reflection of…
In recent years Morocco’s insurance sector has consolidated its strong position, with the growing middle class, tax advantages and fierce competition between bancassurers giving a notable dynamism to the life insurance segment. Morocco is the second-largest insurance market in Africa in terms of gross premium, and ranks highly for both insurance density and penetration. Furthermore, regulatory…
Macroeconomic stability, a thriving private sector, and a pivotal location bridging Europe and Africa have helped cement Morocco’s position as a major continental financial hub. By African standards, the kingdom’s capital markets are relatively deep, liquid and sophisticated. Recent years have seen challenges arise on all of these fronts, however. Against a backdrop of subdued economic activity,…
In recent years Morocco’s banking sector has experienced a period of consolidation at home and expansion abroad following a surge in lending in the decade leading to 2012. The country’s leading banks are now among the largest in Africa, with extensive continent-wide holdings. Despite GDP growth trending lower and the associated slowdown in lending and spike in non-performing loans, profitability…
