In Tourism
Cross-border connections: Gulf countries develop strategic partnerships to promote the region as a leading international travel destination
In 2024 the Middle East witnessed the sharpest relative increase in international arrivals of any region in the world, solidifying its rebound from the disruption of the Covid-19 pandemic and further raising its profile as an increasingly attractive destination for inbound tourism. According to UN Tourism, the Middle East, with 95m arrivals, remained the strongest-performing region when compared to 2019, with international arrivals 32% above pre-pandemic levels in 2024, though 1% higher compared…