Oman’s tourism sector is positioned as a key driver of economic diversification under Oman Vision 2040, with a focus on sustainable, high-value and experience-led growth. This report, produced in partnership with the Ministry of Heritage and Tourism, examines the sector’s evolving contribution to GDP, employment and investment – with national targets to attract 12m visitors annually, generate over 500,000 jobs and mobilise $51bn in investment by 2040.
The publication analyses Oman’s competitive positioning within a dynamic regional landscape, highlighting niche segments such as heritage, adventure, eco-luxury and wellness tourism. It explores how infrastructure expansion, connectivity and regulatory alignment are supporting sector development, while public-private collaboration presents structured entry points for investors.
With demand increasingly shaped by sustainability and authenticity, the report evaluates how coordinated policy, capital deployment and segment-led development are strengthening Oman’s tourism offerings and long-term investment appeal.
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