Oman Tourism Sector Research Highlights

Interview

Hashil Al Mahrouqi, CEO, Oman Tourism Development Company (Omran): Interview
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Interview: Hashil Al Mahrouqi Where do you see the most promising investment opportunities in the development of the country’s tourism and hospitality sector? HASHIL AL MAHROUQI: We have identified promising investment opportunities that align with trends in sustainable tourism, ecotourism and experience tourism. The government has taken significant steps to attract foreign direct investment in the…

Overview

Oman targets diversification through tourism expansion
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The tourism sector has long been the focus of Oman’s efforts to diversify the economy away from a reliance on hydrocarbons. After slow but steady growth throughout the 2010s, the tourism sector’s contribution to GDP reached a high of 2.9% in 2019. However, restrictions imposed due to the Covid-19 pandemic weighed on the sector’s performance for much of 2020. As part of its long-term economic…

Analysis

How Oman is expanding its tourism offerings
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Diversifying the economy and reducing reliance on revenue from the hydrocarbons industry is a critical component of Oman Vision 2040. The government has identified tourism as one of the key sectors that can deliver this objective and help to create a more resilient and sustainable economy. The sultanate’s tourism development plan encompasses updating the legal framework, modernising tourism laws…

Analysis

How partnerships promote GCC as international travel destination
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In 2022 the Middle East witnessed the sharpest relative increase in international arrivals of any region in the world, solidifying its rebound from the disruption of the Covid-19 pandemic and further raising its profile as an increasingly attractive destination for inbound tourism. According to the UN World Tourism Organisation (UNWTO), in 2022 international arrivals in the Middle East recovered to…

Analysis

How the global tourism industry is adopting sustainable practices
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The global tourism industry – which accounted for 10% of GDP and 8% of global emissions in 2019 – is faced with the challenge of ensuring continued growth while working towards net-zero emissions goals. Several stakeholders in emerging markets and further afield offer useful case studies to understand what a decarbonised future for the industry could look like. The global tourism industry faces…

Analysis

Sustainability and new strategies reinvigorate global tourism
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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. Following sharp declines in 2020, international tourism figures rebounded in 2021 to reach approximately 63% of pre-Covid-19 pandemic levels in 2022. Notably, in September of that year arrivals in the Middle East and the Caribbean…

Chapter

The Report: Oman 2023: Tourism
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Country Report

The Report: Oman 2023
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Oman has successfully stabilised public finances by implementing cost-saving measures and reforms while benefiting from higher oil prices. Additionally, the government is focusing on enhancing oversight and consolidating public sector entities to enhance efficiencies, improve the business environment and attract greater foreign direct investment over the long term. As a result, Omanâ€™s sover

Analysis

Adventure, sport and cultural offerings leveraged to increase tourist arrivals to Oman
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Niche tourism is a key feature of the National Tourism Strategy 2040 (NTS) created by the Ministry of Tourism (MoT) and the National Programme for Economic Diversification (Tanfeedh), the two initiatives that have guided the sector since 2016. Examples of niche segments include sports – sailing, fishing and adventure sports – as well as ecotourism, wildlife tourism and heritage tourism.…

Overview

Competitive prices and marketing campaigns to attract new tourists to Oman
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Blessed with scenic wadis (valleys), natural caves, islands, beaches and mountain ranges, and known for its ancient culture and hospitality, Oman has a lot to offer tourists. Its expanding economy and reputation for stability also draws visitors for meetings, incentives, conferences and exhibitions (MICE) from the region and beyond. The sector is central to government efforts to diversify the…

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Oman Tourism Sector Research Highlights

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