Oman Tourism Sector Research Highlights

Overview

Hospitality sector evolves to accommodate growing numbers of international tourists
OBG
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Aided by easier and cheaper travel, global tourism has experienced two decades of almost uninterrupted growth. According to the World Bank, the number of international departures more than doubled between 1997 and 2017, from 687m to 1.57bn per annum. With the global middle class estimated by the US-based think tank Brookings Institution to be expanding by as many as 160m people per year until…

Overview

Competitive prices and marketing campaigns to attract new tourists to Oman
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Blessed with scenic wadis (valleys), natural caves, islands, beaches and mountain ranges, and known for its ancient culture and hospitality, Oman has a lot to offer tourists. Its expanding economy and reputation for stability also draws visitors for meetings, incentives, conferences and exhibitions (MICE) from the region and beyond. The sector is central to government efforts to diversify the…

Analysis

Adventure, sport and cultural offerings leveraged to increase tourist arrivals to Oman
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Niche tourism is a key feature of the National Tourism Strategy 2040 (NTS) created by the Ministry of Tourism (MoT) and the National Programme for Economic Diversification (Tanfeedh), the two initiatives that have guided the sector since 2016. Examples of niche segments include sports – sailing, fishing and adventure sports – as well as ecotourism, wildlife tourism and heritage tourism.…

Country Report

The Report: Oman 2020
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While still largely dependent on oil and gas revenue, a strong commitment to diversification – beginning in earnest in 2014 – has seen Oman’s non-oil sector record an average real GDP growth rate of 7% since the turn of the century. The country’s strategic position near established global trade routes and a history of political neutrality is opening up opportunities for Oman in transport,

Chapter

The Report: Oman 2020: Tourism
OBG
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Blessed with scenic wadis (valleys), natural caves, islands, beaches and mountain ranges, and known for its ancient culture and hospitality, Oman has a lot to offer tourists. Its expanding economy and reputation for stability also draws visitors for meetings, incentives, conferences and exhibitions from the region and beyond. The sector is central to government efforts to diversify the economy, and…

Overview

Oman's tourism officials taking multipronged approach to increase appeal of domestic offerings
OBG
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Encompassing some of the most spectacular sites in Arabia, a fascinating ancient culture and a worldwide reputation for hospitality, the sultanate of Oman has a lot of advantages as a leisure destination. At the same time, the country is an important regional economy with a thriving business sector, which has strengthened its position as a centre for meetings, incentives, conferences and exhibitions…

Overview

Security and engagement key for further growth in meetings, incentives, conferences and exhibitions industry
OBG
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Countries and regions across the world have long understood the potential of the MICE segment as a vehicle to drive high-value tourism and economic development. In recent decades this has led to significant investment, with nations working to position themselves as centres for the industry, both regionally and globally, aided by greater air connectivity. At the same time, the industry has been…

Analysis

New hotels in Oman to accommodate increasing tourist numbers
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With Oman experiencing sustained growth in tourism arrivals, recent years have seen the concurrent expansion of lodging options. Indeed, between 2013 and 2017 the number of hotels increased by 35%, according to the National Centre for Statistics and Information (NCSI). Alternative accommodation – such as aparthotels and short-term holiday lets – is also becoming more visible in the market.…

Analysis

GCC nationals are target of new promotions in Oman's tourism sector
OBG
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While recent years have seen steady growth in arrival numbers from Europe, Asia, North America and Oceania, Oman’s principle source market remains much closer to home. According to a report released in February 2018 by Colliers International, the Middle East has historically provided over half of arrivals to the sultanate, accounting for 58% of total visitors in 2017. Nationals from the GCC,…

Analysis

Oman's tourism authorities lengthen list of nations eligible for unsponsored tourist visas
OBG
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Muscat’s bustling new international airport, which opened in March 2018, not only boasts a greater number of terminal concourses, boutique shops and restaurants, but also enhanced visitor-processing facilities. More spacious entry halls and new queuing systems have been built, and rows of e-gates supplement the normal passport control stations. For many, gaining entry to Oman involves obtaining…

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Oman Tourism Sector Research Highlights

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