Oman’s tourism sector is positioned as a key driver of economic diversification under Oman Vision 2040, with a focus on sustainable, high-value and experience-led growth. This report, produced in partnership with the Ministry of Heritage and Tourism, examines the sector’s evolving contribution to GDP, employment and investment – with national targets to attract 12m visitors annually, generate…
On how infrastructure development and digitalisation are helping to drive industry expansion How can tourism development ensure genuine economic participation by local small and medium-sized enterprises (SMEs) and communities? SHABIB AL MAAMARI: Tourism development today must go beyond building hotels and attractions – it must create value that stays in the community. The strategy now is to…
In English Editor's note: This page includes the Arabic version of this report which was first released in March 2025. To read the English version of the report, click here. Oman is embarking on a transformative journey under Vision 2040, combining innovation and sustainability to redefine its economic landscape. This report showcases the sultanate’s wide-ranging efforts to position…
In this Growth Perspectives video, OBG highlights the transformative growth of Oman’s tourism and hospitality sectors, and the key factors driving it. As the sultanate sets its sights on attracting 11m tourists annually by 2040, the tourism and hospitality sectors have opened up and major improvements made to key infrastructure. Oman has promoted key non-oil sectors like tourism and positioned
In Arabic With Oman Vision 2040 guiding long-term economic transformation, strategic investment is playing a key role in reducing reliance on oil revenue and fostering sustainable growth. Robust governance frameworks and collaborative partnerships are enhancing the sultanate’s competitiveness in regional and global markets. This report examines Oman’s efforts to diversify its economy…
Interview: Salim M Almahruqi Which strategies are being implemented to develop tourism following the Covid-19 pandemic? SALIM M ALMAHRUQI: Oman Vision 2040 guides policies in heritage preservation, job creation, capacity building and regional development. It forms the basis of the Oman National Tourism Strategy 2040, outlining sustainable tourism goals and priorities. The success of the khareef…
Interview: Hashil Al Mahrouqi How is Oman Vision 2040 shaping the direction of the tourism sector’s expansion? HASHIL AL MAHROUQI: Oman Vision 2040 has shaped the development of the tourism sector, contributing to a significant increase in arrivals in 2023 in comparison to the previous year. The results of this vision are evident in the growth of the industry’s contribution to GDP, higher occupancy…
The global tourism sector has largely recovered from the impact of the Covid-19 pandemic. According to the UN Tourism’s World Tourism Barometer published in January 2025, international tourism ended 2024 at 99% of pre-pandemic levels, with an estimated 1.4bn international arrivals. This revival has been underpinned by the release of pent-up demand, increased air connectivity and a resurgence, especially…
The Oman Vision 2040 development strategy identifies tourism as a key economic focus, with the government hoping to strengthen the sector through public and private investment. Over the past decade, the industry has experienced consistent growth and has recovered following the Covid-19 pandemic, with visitor arrivals almost back to 2019 levels. The government of Oman aims to develop the sector sustainably…
Tourism is a key focus of Oman Vision 2040, with the government aiming to strengthen the sector through both public and private investment. Over the past decade, the industry has shown consistent growth, recovering well after the Covid-19 pandemic, with visitor arrivals nearly reaching pre-pandemic levels. The government is committed to sustainable tourism development, demonstrated by the creation…
