Qatar Media & Advertising Sector Research Highlights

Interview

Marwan Kraidy, Dean and CEO, Northwestern University in Qatar: Interview
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Interview:Marwan Kraidy In what ways is higher education adapting media programmes to address evolving trends? MARWAN KRAIDY: Liberal arts higher education institutions focus on enduring skills, such as writing and critical thinking, which remain relevant regardless of industry changes. We are quick to adapt to industry developments. However, we recognise that we can never be fast enough.…

Interview

Jaber Al Ansari, Group CEO, ELAN Group, on data integration: Interview
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Interview:Jaber Al Ansari How has the outdoor advertising landscape evolved in recent years and what emerging trends do you foresee shaping its future? JABER AL ANSARI: Qatar’s outdoor advertising scene has undergone a significant transformation, propelled by technological advancement, economic shifts and evolving consumer preferences. Key trends, including digital transformation, interactive…

Analysis

Investment by Qatari entities shaping global impact in sports, entertainment
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With Qatar’s increased global prominence following its hosting of the 2022 FIFA World Cup, domestic media companies are continuing to expand their international footprint. In the past, these entities have spearheaded the acquisition of renowned international media brands. Notably, Al Jazeera Media Network, a pioneering Qatari media outlet and the first independent news channel in the Arab world,…

Overview

Qatar’s media industry expands with state support and modern technology
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As a pioneer in media investment, Qatar has emerged as a regional leader in the media and entertainment segments. Since the inception of its first mass media outlets – both radio and TV – in the late 1960s and early 1970s, the country has transformed into a major regional and global media centre, with a reach of 430m households by its major networks worldwide. The establishment of Media City Qatar…

Chapter

The Report: Qatar 2024: Media
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Since the inception of its first mass media outlets – both radio and TV – in the late 1960s and early 1970s, Qatar has transformed into a major regional and global media centre, with a reach of 430m households by its major networks worldwide. However, the industry faced challenges following the 2017 trade blockade imposed by some Arab neighbours, which resulted in competing narratives on regional…

Country Report

The Report: Qatar 2024
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While known primarily for its vast gas reserves prior to 2010, Qatar’s global profile received a major boost that year when it was chosen to host the 2022 FIFA World Cup, leading to a significant increase in infrastructure development throughout the country. Qatar is now leveraging its natural resources to become a knowledge-based, diversified economy, and it is looking to attract greater foreig

Economic News

Emerging markets invest in film media to extend their global reach
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– Several emerging markets have developed internationally known film industries – Streaming services are leveraging local content to expand to new markets – The global industry is receiving funding from more emerging market sources – Many countries are targeting increased investment in local production As audiences return to entertainment in physical venues following the…

Country Report

The Report: Qatar 2022
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Qatar’s performance during the Covid-19 pandemic built on the strength of its response to the economic blockade imposed in mid-2017. The economy has been supported by the North Field expansion project, which will increase liquefied natural gas (LNG) production from 77m tonnes per year in 2018 to 110m tonnes per year in 2027, when the project is set to be completed. The development will furthe

Country Report

The Report: Qatar 2019
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While the country has primarily been known for its vast gas reserves, Qatar’s global profile received a major boost in 2010 when it won the bid to host the 2022 FIFA World Cup. Since the announcement, the country has witnessed extensive international investment and substantial infrastructure projects, allowing the population to grow by an estimated 40% since 2010 due to an influx of foreign work

Analysis

Online platforms shaping Qatar's media landscape
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Although newspapers have traditionally been the main focus for advertising spend, as Qataris become more open to social media the potential for a shift to online is clear. Qatar has a high internet penetration rate, growing from 70% in 2014 to 97% in 2017, according to the Northwestern University in Qatar “Media Use in the Middle East 2017” (MUME) report, which surveyed seven countries:…

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