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This article also features in The Americas Mexico Media & Advertising Search Page. Read more about this report and view purchase options in our online store.

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Mexico Media & Advertising Sector Research Highlights

Mexico Media & Advertising Sector Research Highlights
Country Report

The Report: Mexico 2019
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Following the economic crises of the 1980s and 1990s, Mexico implemented a series of liberalising structural reforms, enabling it to become one of the world’s most open, trade-orientated emerging economies. However, the slowdown of the US economy, to which Mexico’s fortunes are closely tied, and the rising uncertainty generated by global trade tensions has affected development. Analysts expect

Country Report

The Report: Mexico 2018
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Mexico’s economy is the second largest in Latin America after Brazil and is ranked 15th in the world in terms of GDP. The IMF forecasts Mexico’s economy will grow by 2.3% in 2018 and 3% in 2019. Against the backdrop of critical national elections and the ongoing renegotiation of the North American Free Trade Agreement, 2018 are 2019 are likely to be a turbulent year for Mexico. In spite of thi

Chapter

The Report: Mexico 2014: ICT & Media
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The telecoms industry, which includes fixed and mobile communications as well as pay TV, saw its revenues expand from $26.6bn in 2009 to $34.7bn at the end of 2013. After years of underinvestment and a market structure that has stifled service penetration, a reform to reduce the influence of dominant players in the telecoms market is set to increase competition, facilitate wider access and put downward…

Analysis

Change the channel: Reform is already bringing dynamism to the TV market
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Included in the telecoms sector’s reform, Mexico’s broadcasting market is set for a major transformation. New regulations allowing foreign ownership, a stringent reining in of dominant market players and a move towards digital terrestrial TV are set to change the entire environment. Although less dynamic than TV, radio and press remain important media vehicles, especially through their regional…

Overview

Access all areas: Putting IT use at the centre of business and society is a high priority
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After several years of expansion, Mexico’s IT sector now makes up 6-7% of GDP, and this is expected to grow rapidly as constitutional reforms reshape the industry. The sector combines positive and negative forces. On one hand, its growth has been exponential, attracting foreign companies and allowing a domestic industry to emerge. On the other, asymmetric market conditions have made Mexico one…

Overview

Competitive spirit: Extensive reform is set to open up the market
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After years of underinvestment and a market structure that has stifled service penetration, Mexico’s telecoms sector is undergoing reform. Legislation to reduce the influence of dominant players is being implemented, and the authorities hope to have an impact on prices and facilitate wider access. The benefits of the legislative revamp might take time to materialise, but the potential for increased…

Interview

OBG talks to Gabriel Oswaldo Contreras Saldívar, President Commissioner, Federal Institute of Telecommunications
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Interview:Gabriel Oswaldo Contreras Saldívar Why was a new regulator needed, and what powers does this agency have over its predecessor? GABRIEL OSWALDO CONTRERAS SALDIVAR: The functions of the previous regulator, the Federal Commission of Telecommunications (Comisión Federal de Telecomunicaciones, COFETEL), were closely linked with executive power: COFETEL was a decentralised agency within…

Interview

OBG talks to Ankur Prakash, Executive Vice-President, TCS Latam
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Interview:Ankur Prakash How big is the potential of the information technology (IT) services market? ANKUR PRAKASH: Mexico, unlike Brazil, has a dynamic market with 90% of the industry domestic, and it exports only 10% of its total value, which is around $4.5bn. There is still remarkable room for growth, particularly for exports of business process outsourcing services. For instance, India…

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