Ghana Tourism Sector Research Highlights

Analysis

Emerging markets target tourism development and diversification
OBG
plus

As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. Following sharp declines in 2020, international tourism figures rebounded in 2021 to reach approximately 63% of pre-Covid-19 pandemic levels in 2022. Notably, in September of that year arrivals in the Middle East and the Caribbean…

Analysis

How Ghana is developing tourism infrastructure
OBG
plus

The government of Ghana has been steadily developing the country’s tourism sector in an effort to make it the main foreign exchange earner for the country and improve the livelihoods of rural populations. The introduction of the 15-year National Tourism Development Plan 2013-27 and the expansion of responsibilities for the Ghana Tourism Authority (GTA) in 2011 have supported diversification in the…

Overview

Ghana’s tourism sector focusing on diaspora and business travel
OBG
plus

The tourism sector in Ghana has rebounded significantly since the Covid-19 pandemic, showing strong potential for growth over the coming decade. The Ministry of Tourism, Arts and Culture (MoTAC) and the Ghana Tourism Authority (GTA) have invested heavily in a variety of marketing campaigns aimed at diversifying Ghana’s visitor markets. This has helped attract a large number of the diaspora population…

Chapter

The Report: Ghana 2024: Tourism
OBG
plus

The sector has rebounded since the Covid-19 pandemic, showing strong potential for growth over the coming decade. The government has invested heavily in various marketing campaigns aimed at diversifying Ghana’s visitor markets, with a focus on attracting visitors from the country’s diaspora population as part of the Year of Return and Beyond the Return campaigns. New investment in Accra’s hotel…

Country Report

The Report: Ghana 2024
OBG
plus

Despite the impact of the Covid-19 pandemic and other external shocks, Ghana’s GDP growth is expected to moderate in 2024 and 2025 thanks to the proactive measures undertaken by the government. One example of such initiatives is the Domestic Debt Exchange Programme, which has helped stabilise the local economy and provide greater fiscal stability. In 2023 the country was the continent’s leadin

Interview

Akwasi Agyeman, CEO, Ghana Tourism Authority: Interview
OBG
plus

Interview:Akwasi Agyeman How has the Covid-19 pandemic impacted Ghana’s tourism sector, and what do you see will be necessary to support recovery? AKWASI AGYEMAN: Prior to the Covid-19 pandemic Ghana was focused on developing heritage and diaspora tourism and attracting tourists from the US in particular, while also taking steps to promote domestic tourism. International visitor numbers trended…

Overview

How can Ghana's tourism industry recover from the pandemic?
OBG
plus

Tourism is an important driver of economic growth in Ghana, as the third-largest GDP contributor and recipient of increasing levels of foreign investment each year. The Year of Return campaign for 2019, appealing to the diaspora population, was a success and is seen as a blueprint for future tourism marketing campaigns to build upon the growing international awareness of Ghana as a tourist destination.…

Analysis

Why Ghana is focusing on domestic tourism
OBG
plus

Tourism in Ghana – as was the case in the rest of the world – was negatively affected by the Covid-19 pandemic, which led to widespread health restrictions and limited the ability of people to move across borders for business or leisure travel. Globally, the number of international tourist arrivals decreased by 74% in 2020 compared to 2019 levels. The decline was as high as 80-90% in developing…

Chapter

The Report: Ghana 2022: Tourism
OBG
plus

As the third-largest contributor to GDP and a recipient of increasing levels of foreign investment each year, tourism is an important driver of economic growth in Ghana. International arrivals reached 411,000 in the first nine months of 2021, outpacing the 355,000 arrivals seen in 2020 – hinting at a recovery from the pandemic. The country also has the potential to boost its domestic tourism –…

Country Report

The Report: Ghana 2022
OBG
plus

Ghana is the first African country to achieve independence from British colonial rule, and is widely known for its natural resources such as cocoa, as well as its inland water sources. Several measures have been taken to balance government revenue and spending, and the country remains a safe haven for foreign direct investment, which stood at $830m in the first half of 2021. The most recent genera

Cookie	Duration	Description
cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional	11 months	The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy	11 months	The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.

Licence or Product Purchase Required

Ghana Tourism Sector Research Highlights

Featured Sectors in Ghana

Featured Countries in Tourism

Featured Reports in Ghana

Contact Us