Ghana Tourism Sector Research Highlights

Overview

How can Ghana's tourism industry recover from the pandemic?
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Tourism is an important driver of economic growth in Ghana, as the third-largest GDP contributor and recipient of increasing levels of foreign investment each year. The Year of Return campaign for 2019, appealing to the diaspora population, was a success and is seen as a blueprint for future tourism marketing campaigns to build upon the growing international awareness of Ghana as a tourist destination.…

Analysis

Why Ghana is focusing on domestic tourism
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Tourism in Ghana – as was the case in the rest of the world – was negatively affected by the Covid-19 pandemic, which led to widespread health restrictions and limited the ability of people to move across borders for business or leisure travel. Globally, the number of international tourist arrivals decreased by 74% in 2020 compared to 2019 levels. The decline was as high as 80-90% in developing…

Interview

Akwasi Agyeman, CEO, Ghana Tourism Authority: Interview
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Interview:Akwasi Agyeman How has the Covid-19 pandemic impacted Ghana’s tourism sector, and what do you see will be necessary to support recovery? AKWASI AGYEMAN: Prior to the Covid-19 pandemic Ghana was focused on developing heritage and diaspora tourism and attracting tourists from the US in particular, while also taking steps to promote domestic tourism. International visitor numbers trended…

Country Report

The Report: Ghana 2022
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Ghana is the first African country to achieve independence from British colonial rule, and is widely known for its natural resources such as cocoa, as well as its inland water sources. Several measures have been taken to balance government revenue and spending, and the country remains a safe haven for foreign direct investment, which stood at $830m in the first half of 2021. The most recent genera

Chapter

The Report: Ghana 2022: Tourism
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As the third-largest contributor to GDP and a recipient of increasing levels of foreign investment each year, tourism is an important driver of economic growth in Ghana. International arrivals reached 411,000 in the first nine months of 2021, outpacing the 355,000 arrivals seen in 2020 – hinting at a recovery from the pandemic. The country also has the potential to boost its domestic tourism –…

Analysis

Many African governments take steps to promote regional integration and intra-continental tourism
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Africa’s tourism sector is booming. With a growth rate of 5.6% in 2018, compared with the global average of 3.9%, the continent is home to the second-fasted expanding tourism industry in the world, after the Asia-Pacific region. Representing 8.5% of the continent’s GDP, tourism contributed a total of $194.2bn to African economies in 2018. Multiple governments have recognised the importance…

Overview

Ghana seeks to transform its tourism offering to attract investment and increase visitor numbers
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Ghana’s tourism sector is playing an increasingly important role in the country’s development, contributing to both economic growth and job creation. The results of the World Economic Forum’s “Travel and Tourism Competitiveness Report 2019” indicate that Ghana has significant opportunity to build competitiveness through its history, culture and abundance of natural sites, raising…

Analysis

Year of Return campaign encourages members of the African diaspora to engage with Ghana’s history and culture
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In September 2018 President Nana Akufo-Addo declared 2019 the Year of Return, in acknowledgement of the 400-year anniversary of the first enslaved Africans arriving in Jamestown, Virginia. The campaign aims to encourage tourism while also reconnecting members of the African diaspora with the continent, creating a tradition of homecoming for both international visitors and returning Ghanaians. President…

Interview

Akwasi Agyeman, CEO, Ghana Tourism Authority: Interview
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Interview:Akwasi Agyeman How will the Year of Return initiative have an impact on tourism and entertainment in Ghana? AKWASI AGYEMAN: The Year of Return is part of a re-awakening in terms of our engagement with the African diaspora. We have seen an increase in not only the number of arrivals, but also in interest from the media, celebrities and investors. While the project was initially limited…

Country Report

The Report: Ghana 2020
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The Report examines the evolution of the Ghanaian economy over the past 12 months, ranging from the country’s financial regulatory reforms and capital requirements increase, to efforts to improve the ease of doing business and company registration, and the role of industrial parks in boosting the economy. There is also a close examination of the effects of commodity price volatility and new oil

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Ghana Tourism Sector Research Highlights

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