Indonesia’s e-commerce sales rising
E-commerce in Indonesia is expanding as retailers capitalise on a rising middle class, growing demand outside of Jakarta and a tech-savvy population embracing new sales and payment platforms. “It is important to start adopting social media as a stable part of our business strategy,” Henri Honoris, president-director of Modern Internasional, a retail operator and owner of the 7-Eleven franchise in Indonesia, told OBG. While challenges persist as a result of low banking and credit card penetration and an infrastructure deficit, investment in the sector has spiked in recent months in the wake of soaring demand, and future opportunities abound in mid-tier cities, development of new









