Libya's dairy sector is one of the most promising areas of investment. The opportunity is going beyond processing milk; it's the value of the whole chain, starting from feeding production and cattle breeding, to manufacturing and distribution. Based on market studies, Libyan consumers have high expectations and this is shaped by their experience with international brands. However, our studies show that Libyan consumers can trust local productions if they hit high standards of quality.
The dairy sector is considered one of the most challenging industrial sectors, yet it also holds the most growth potential. This includes leveraging the experiences of neighbouring countries that have succeeded in this area as well as adopting international best practices. This will contribute to the development of this sector locally and also opens up opportunities for us to access regional and global markets. Currently, there is a trend of investments in industry in Libya, such as producing some raw materials within the production process in addition to the development taking place in supporting services and producing packaging materials.
This reduces the import of these materials from abroad, thus ensuring that the production process cannot be stopped due to supply interruptions or a shortage of a specific material, leading to consistently high production efficiency. One of the advantages of industrial investment specifically in Libya is that you can adopt the latest global technologies in production lines, operation, control, or quality management. Let's not forget the skilled workforce, which is an important element in developing any industrial sector. Quality is considered a cornerstone for food industries due to its close link to food safety, consumer trust and competitiveness.
Therefore, ISO 9001 and ISO 22000 certifications are considered essential for expanding into global markets. The agricultural sector represents the basis for food industries, from the production of agricultural yields and feed, to cattle breeding, increasing local milk production, which in turn helps support the supply chain. We at Al Naseem Company give this sector a strategic priority. Since 2023, and in cooperation with the Ministry of Agriculture and Livestock, we have provided technical and logistical support to cattle breeders with the aim of increasing natural milk production and improving its quality.
The city of Misrata is distinguished by its logistical and strategic location, making it a centre for distributing products to all regions of Libya. This provides great opportunities to support supply chains and improve distribution efficiency. Corporate social responsibility (CSR) should have an impact on the community. At Al Naseem, the the big impact on the community is to provide jobs and trainings, especially to the younger generation and graduate students.
90% of Al Naseem’s employees are Libyans and this shows there is a good environment in Libya. 43% of the Libyans are youth. This percentage shows that Libya is a good place for training and to transfer expertise and knowledge to this younger generation and to invest in this young generation to increase your investment and to put your value in the right place.
