Retail & E-Commerce
From The Report: Indonesia 2018
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In the wake of pro-business reforms and infrastructure development commitments, some of the world’s largest retailers have been expanding their presence in Indonesia. At the same time, the continued liberalisation of the sector has brought decreased levels of risk and increased market penetration. Today, Indonesia is home to a mix of modern and traditional retail outlets, with an uptick in e-commerce activity, which is both advancing the growth of the modern retail sector and creating new opportunities for entrepreneurs.

This chapter contains interviews with Hans Prawira, President Director, Alfamart; Kusumo Martanto, President Director, BliBli.com; and Florian Holm, CEO, Lazada Indonesia.

Articles from this Chapter

Overview

Going to market: Regulatory changes give Indonesian retailers a boost amid declining growth
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In the wake of pro-business reforms and infrastructure development commitments, some of the world’s largest retailers have been expanding their presence in Indonesia. At the same time, the continued liberalisation of the sector has brought decreased levels of risk and increased market penetration. Today, Indonesia is home to a mix of modern and traditional retail outlets, with an uptick in e-commerce activity, which is both advancing the growth of the modern retail sector and creating new…

Interview

Trading up: Hans Prawira, President Director, Alfamart, on mini-markets and modernising the retail sector
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Interview: Hans Prawira How can general retail be modernised? HANS PRAWIRA: Although modern trade adoption has been quite fast in Indonesia, retail is still dominated by general trade at 74%. However, we notice that more and more shoppers prefer modern trade as it offers fixed prices, convenience, hygiene and better-quality products. Compared to other markets like Thailand or Malaysia, not to mention Japan or South Korea, it becomes clear that Indonesia is still underdeveloped. Half of the country’s…

Interview

Selling points: Kusumo Martanto, President Director, BliBli.com, on taking advantage of the growth of e-commerce
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Interview: Kusumo Martanto What is your overall assessment of Indonesia’s e-commerce segment at the moment? KUSUMO MARTANTO: Indonesia has the highest growth in the region in a variety of sectors. This is no surprise, as domestic economic growth is driven by a labour force of nearly 70m. With e-commerce burgeoning, both the public and private sector support its development. At the same time, methods and points of payment have become a lot more sophisticated in terms of options and user friendliness.…

Analysis

Click to buy: Significant potential exists for online shopping platforms
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There is little doubt that Indonesia’s burgeoning e-commerce industry has high growth potential: the Ministry of Information and Communications Technology estimates the segment could reach a value of $130bn by 2020, which would make it the third-largest e-commerce market in Asia behind China and India. As the fourth-most populous country in the world and home to a large number of online entrepreneurs, Indonesia offers a variety of services and products to a growing and increasingly mobile-friendly…

Interview

Logging on, taking off: Florian Holm, CEO, Lazada Indonesia, on boosting e-commerce and online retail
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Interview: Florian Holm How do you assess the progress of Indonesia’s e-commerce and retail sector? FLORIAN HOLM: The development of the e-commerce sector overall has been rapid. In the Indonesian market we see a very diverse landscape with strong international, regional and local players. Every sector is covered and the customers have a lot of choice. The market is also competitive, which is beneficial to the sector. E-commerce is generally very positive for Indonesia. It boosts digital growth…