Media & Advertising
From The Report: Indonesia 2013
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With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly wealthy, growing population, anxious to try out new products and lifestyles. As retail surges so too do media and advertising, with much to expect from both in the years to come.
This chapter contains an interview with Rudy Tanoesoedibjo, President Director, MNC Skyvision; and a viewpoint from Shoeb K Zainuddin, Group Editor-In-Chief, BeritaSatu Media Holdings.

Articles from this Chapter

Overview

Facilitating creativity: A growing middle class and a dynamic media sector are fulfilling expectations and more
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With a vibrant TV and print media sector, in addition to a growing online presence, Indonesia today presents a wide spectrum of platforms and styles for advertisers and media investors. There is also an increasing sense of confidence and creativity in the industry, which is expanding on the back of robust economic performance and an increasingly wealthy, growing population, anxious to try out new products and lifestyles. As retail surges so does media and advertising, with much to expect from…

Interview

Rudy Tanoesoedibjo, President Director, MNC Skyvision: Interview
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Interview: Rudy Tanoesoedibjo In terms of growth potential, how do you foresee broadcast performing in the future in comparison to other media segments, such as print or radio? RUDY TANOESOEDIBJO: In Indonesia the average spectator watches 4-5 hours of TV daily. This is one of the highest rates in the region. Our population (and market) is very young and dynamic. If we compare the average age of Indonesia to that of Japan – 27 against 47– one can easily understand why print is more popular…

Viewpoint

Shoeb K Zainuddin, Group Editor-in-Chief, BeritaSatu Media Holdings, on the emerging role of social media and the press
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The interdependent relationship between democracy and a free press is central to reflecting the voice of the people. The freedom of the press is thus an essential component of a free state as has been witnessed in many societies throughout history. Indonesia’s growing stature as a fully-fledged democracy has been significantly aided by the explosion of the mass media over the past decade. Indeed, the country today enjoys arguably the greatest press freedoms in the region with a cacophony of voices…

Analysis

Moving fast: Rising incomes mean higher expectations and more room for advertising
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With July-September 2012 seeing the economy grow at over 6% for the eighth successive quarter, and as the third quarter of 2012 saw a record $5.9bn in foreign direct investment, Indonesia has been recording some impressive numbers in recent months. This growth has also filtered down into higher disposable incomes and new patterns in consumer spending. Indeed, longterm projections in a recent McKinsey Global Institute report on Indonesia estimate that by 2020 Indonesia will have around 40m “middle…

Analysis

Tastes and platforms: A young and savvy population is changing consumption patterns
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A few basic statistics about Indonesia’s economy and demographics speak volumes about the main trends in the country’s media and advertising sector. Economic growth, for example, averaged 5.5% per year between 2002 and 2011, and is accelerating, hitting 6.5% in 2011. A strong middle class has begun to emerge, with a GDP per capita of $3495 in 2011, expected to hit $6000 in 2016 and already widely assumed to be over $11,000 in the Jakarta area, according to unofficial estimates. The population…