Tourism Sector Research Highlights

Tourism in Emerging Markets

Michael Michael, CEO, Doha Exhibition and Convention Centre (DECC) and Qatar Business Events Corporation

On catering to local and global audiences with new technologies and safety measures

The growth trajectory of religious tourism in key markets

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With many emerging markets diversifying their tourism offerings, faith-based tourism is set to become a key segment for a number of markets worldwide. An estimated 330m people travel for religious reasons each year, according to the UN Word Tourism Organisation, forming a significant market for countries with attractions of spiritual or sacred value. These trips include pilgrimages as well as sightseeing trips to important historical and religious sites throughout the year. Additionally, a 2017 study reported that some...

The innovations that could revitalise tourism in emerging markets

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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. Following sharp declines in 2020, international tourism figures rebounded in 2021 and were on track to reach approximately 65% of pre-pandemic levels in 2022. Notably, in September arrivals in the Middle East and the Caribbean surpassed 2019 levels by 3% and 1%, respectively...

Report: The role of sustainability in post-pandemic tourism diversification in the Bahamas

Small island nations like the Bahamas that rely heavily on tourism revenue have experienced particular challenges when it comes to their post-pandemic recovery. However, development strategies based on sustainable approaches – including green, blue and orange economy initiatives – have the potential to generate reliable sources of revenue and value addition in the years ahead. Tourism will continue to be the Bahamas’ leading economic sector, but with support from international financial institutions and banks...

How can the tourism industry achieve net zero?

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The global tourism industry – which accounted for 10% of GDP yet 8% of global emissions in 2019 – is faced with the challenge of ensuring continued growth while at the same time working towards net-zero emissions goals. Several stakeholders in emerging markets and further afield offer useful case studies to understand what a decarbonised future for the industry could look like. A report published in November last year by the World Travel & Tourism Council (WTTC), in collaboration with the UN Environment Programme...

Video: How is Peru’s tourism agenda bolstering the sector's resurgence?

Explore how Peru is leveraging its tourism sector's development as a growth driver for the rest of the economy. Our new Growth & Recovery video, produced in partnership with the Commission for the Promotion of Peru for Exports and Tourism (Promperu), analyses the emergence of new drivers of growth and investment within Peru’s tourism sector. Attracted by a business-friendly regulatory environment, regional and international investors have increased investments into the sector and are pursuing new high-growth areas...

Can border reopenings revive tourism in South-east Asia?

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After 18 months of travel restrictions, a number of countries in South-east Asia have begun opening their borders to foreign visitors to stoke recovery in their respective tourism industries. In late September Thailand announced a four-phase plan to reopen the country by prioritising key tourist destinations. As of November 1 quarantine requirements will no longer apply to vaccinated travellers from 10 low-risk countries – among them China, Germany, Singapore, the UK and the US – while various different parts of the country will...