Africa Tourism Sector Research Highlights

Analysis

Emerging markets target tourism development and diversification
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As emerging markets develop new attractions and tap into new visitor source markets, they are leveraging technology and sustainable development in line with emissions targets. Following sharp declines in 2020, international tourism figures rebounded in 2021 to reach approximately 63% of pre-Covid-19 pandemic levels in 2022. Notably, in September of that year arrivals in the Middle East and the Caribbean…

Analysis

How Ghana is developing tourism infrastructure
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The government of Ghana has been steadily developing the country’s tourism sector in an effort to make it the main foreign exchange earner for the country and improve the livelihoods of rural populations. The introduction of the 15-year National Tourism Development Plan 2013-27 and the expansion of responsibilities for the Ghana Tourism Authority (GTA) in 2011 have supported diversification in the…

Overview

Ghana’s tourism sector focusing on diaspora and business travel
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The tourism sector in Ghana has rebounded significantly since the Covid-19 pandemic, showing strong potential for growth over the coming decade. The Ministry of Tourism, Arts and Culture (MoTAC) and the Ghana Tourism Authority (GTA) have invested heavily in a variety of marketing campaigns aimed at diversifying Ghana’s visitor markets. This has helped attract a large number of the diaspora population…

Chapter

The Report: Ghana 2024: Tourism
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The sector has rebounded since the Covid-19 pandemic, showing strong potential for growth over the coming decade. The government has invested heavily in various marketing campaigns aimed at diversifying Ghana’s visitor markets, with a focus on attracting visitors from the country’s diaspora population as part of the Year of Return and Beyond the Return campaigns. New investment in Accra’s hotel…

Country Report

The Report: Ghana 2024
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Despite the impact of the Covid-19 pandemic and other external shocks, Ghana’s GDP growth is expected to moderate in 2024 and 2025 thanks to the proactive measures undertaken by the government. One example of such initiatives is the Domestic Debt Exchange Programme, which has helped stabilise the local economy and provide greater fiscal stability. In 2023 the country was the continent’s leadin

Country Report

The Report: Misrata 2024
OBG
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Misrata is playing a central role in the diversification of Libya's economy, focusing on the shipping, manufacturing, automotive, construction, ICT, health care and education sectors. With strategic ports like Tripoli, Benghazi and Misrata, the government aims to make the country an international trade hub through partnerships with private investors for port modernisation. Tax incentives and free

Analysis

How sustainable tourism fueled a post-Covid-19 pandemic recovery
OBG
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The global tourism industry – which accounted for 10% of GDP and 8% of global emissions in 2019 – is faced with the challenge of ensuring continued growth while working towards net-zero emissions goals. Several stakeholders in emerging markets and further afield offer useful case studies to understand what a decarbonised future for the industry could look like. The global tourism industry faces…

Analysis

Green initiatives boost business and leisure tourism in Djibouti
OBG
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The government outlined tourism as a key sector in the Djibouti Vision 2035 development strategy, focusing on further developing the business tourism sector as well as boosting the country’s reputation as a leisure tourism destination, supported through the establishment of ecotourism offerings over the next decade. Business Tourism Around 98% of current visitors travel for business purposes, a…

Overview

Djibouti becomes an international sustainable tourism destination
OBG
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Following the outbreak of the Covid-19 pandemic, which restricted visitor numbers staring in 2020, Djibouti reopened its borders to tourists in April 2021. With tourism identified by the government as a crucial pillar of future economic growth and job creation, Djibouti is working to expand its offerings, including exploring its potential to establish a sustainable ecotourism segment and attract a…

Interview

Osman Abdi Mohamed, Director-General, National Tourism Agency of Djibouti: Interview
OBG
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Interview:Osman Abdi Mohamed To what extent does the tourism sector contribute to economic diversification, and how will human resources evolve to support growth? OSMAN ADBI MOHAMED: Tourism is a nascent sector with high growth potential. Increasing its contribution to GDP above its present 2.5% would create jobs, contributing to growth and enhancing Djibouti’s global competitiveness. Given…

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Africa Tourism Sector Research Highlights

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