Skip to content

Licence or Product Purchase Required

You have reached the limit of premium articles you can view for free. 

Already have an account? Login here


Get expert, on-the-ground insights into the latest business and economic trends in more than 30 high-growth global markets. Produced by a dedicated team of in-country analysts, our research provides the in-depth business intelligence you need to evaluate, enter and excel in these exciting markets.

View licence options

Suitable for

  • Executives and entrepreneurs
  • Bankers and hedge fund managers
  • Journalists and communications professionals
  • Consultants and advisors of all kinds
  • Academics and students
  • Government and policy-research delegations
  • Diplomats and expatriates

This article also features in Africa Morocco Media & Advertising Search Page. Read more about this report and view purchase options in our online store.

Oxford Business Group
  • 0
  • Register
  • |
  • Login
  • Login
  • Register
  • 0
  • Explore Research
    • Africa
      • Algeria
      • Djibouti
      • Cote d’Ivoire
      • Egypt
      • Gabon
      • Ghana
      • Kenya
      • Libya
      • Mauritania
      • Morocco
      • Nigeria
      • Senegal
      • Tanzania
      • Tunisia
    • Asia
      • Brunei Darussalam
      • Indonesia
      • Malaysia
      • Myanmar
      • Papua New Guinea
      • Philippines
      • Sri Lanka
      • Thailand
    • The Americas
      • Argentina
      • Colombia
      • Guyana
      • Mexico
      • Peru
      • Trinidad & Tobago
    • The Middle East
      • Bahrain
      • Jordan
      • Kuwait
      • Oman
      • Qatar
      • Saudi Arabia
      • UAE: Abu Dhabi
      • UAE: Dubai
      • UAE: Sharjah
    • Sectors
      • Agriculture
      • Construction
      • Education
      • Energy
      • Financial Services
      • Health
      • ICT
      • Industry
      • Legal Framework
      • Real Estate
      • Retail
      • Tax
      • Tourism
      • Transport
  • Our Services
    • Research Products & Services
      • Reports
      • Articles & Interviews
      • CEO Surveys
      • Events & Roundtables
    • Consulting & Advisory Services
      • ESG Intelligence
      • Thought Leadership
      • Global Platform Video
  • Licence Options
  • Webstore
  • Emerging Markets Guide
  • Contact Us
    • Careers At OBG
    • Academic Programme
    • Media
  • Explore Research
    • Africa
      • Algeria
      • Djibouti
      • Cote d’Ivoire
      • Egypt
      • Gabon
      • Ghana
      • Kenya
      • Libya
      • Mauritania
      • Morocco
      • Nigeria
      • Senegal
      • Tanzania
      • Tunisia
    • Asia
      • Brunei Darussalam
      • Indonesia
      • Malaysia
      • Myanmar
      • Papua New Guinea
      • Philippines
      • Sri Lanka
      • Thailand
    • The Americas
      • Argentina
      • Colombia
      • Guyana
      • Mexico
      • Peru
      • Trinidad & Tobago
    • The Middle East
      • Bahrain
      • Jordan
      • Kuwait
      • Oman
      • Qatar
      • Saudi Arabia
      • UAE: Abu Dhabi
      • UAE: Dubai
      • UAE: Sharjah
    • Sectors
      • Agriculture
      • Construction
      • Education
      • Energy
      • Financial Services
      • Health
      • ICT
      • Industry
      • Legal Framework
      • Real Estate
      • Retail
      • Tax
      • Tourism
      • Transport
  • Our Services
    • Research Products & Services
      • Reports
      • Articles & Interviews
      • CEO Surveys
      • Events & Roundtables
    • Consulting & Advisory Services
      • ESG Intelligence
      • Thought Leadership
      • Global Platform Video
  • Licence Options
  • Webstore
  • Emerging Markets Guide
  • Contact Us
    • Careers At OBG
    • Academic Programme
    • Media

Morocco Media & Advertising Sector Research Highlights

Morocco Media & Advertising Sector Research Highlights
Country Report

The Report: Morocco 2019
OBG
plus

The current king, Mohammed VI, came to power in 1999 and is the third monarch to rule Morocco since it gained its independence from France in 1956. King Mohammed VI instituted a number of liberalising reforms when he succeeded his father, King Hassan II, who ruled from 1961. He put in place further reforms in 2011 against a backdrop of regional unrest and domestic political protest. The country ha

Country Report

The Report: Morocco 2018
OBG
plus

Morocco’s economy is diversified, particularly relative to many other countries in the MENA region. Both the agricultural and the tourism sectors are major contributors to economy, with the former generating 40% of the employment and the latter accounting for roughly 8% of GDP. Manufacturing industries, including textiles, automotive and aeronautics, are also highly developed. In addition, the k

Overview

Hot off the press: Online ventures gain ground as Arabic newspapers show resilience in the print segment
OBG
plus

With a surge of independent newspapers, Morocco’s media landscape is gaining diversity as it tries to adapt its dispersed market to the growing weight of online news content. Internet-based products are becoming more relevant, as new daily and weekly Arabic print newspapers compete for advertising spend with francophone titles. The new radio audience measurement system is pushing established…

Overview

Pushing for transparency: Structural developments and audience monitoring systems are changing the face of the sector
OBG
plus

Despite going through a tough period due to regional instability and financial turmoil in several Western economies, Morocco remains one of the main advertising markets in the Maghreb in terms of its size and dynamism. Television is still the most important of traditional media vehicles, and local established channels are seeing increased competition from pan-Arab satellite channels, steadily claiming…

Chapter

The Report: Morocco 2013: Media & Advertising
OBG
plus

The rise of new print titles in an increasingly digitally driven sector shows that the Moroccan media business still has the capacity to absorb innovative products, particularly if they cater for the larger, Arabic-speaking public. A 14-member commission led by the minister of communication has been set up to design a new press code to include standards for online newspapers and to create a national…

    Contact Us












    Quick Links

    • Our Services
    • Contact OBG
    • Cookies Policy
    • Media
    • Frequently Asked Questions
    • Privacy Policy
    • Terms & Conditions
    • ESG Reports

    Find our research on the Bloomberg Terminal, Dow Jones Factiva, Eikon, S&P Capital IQ, LexisNexis and more

    Youtube LinkedIn Ingtagram Facebook Twitter
    © OXFORD BUSINESS GROUP 2023
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Copy link
    CopyCopied
    Powered by Social Snap