Gabon Media & Advertising Sector Research Highlights

Overview

Sophisticated techniques: More advanced advertising strategies are becoming the norm
OBG
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As the range of media outlets continues to diversify both in terms of form and content, Gabon’s advertising sector is seeing steady growth. Despite the relatively small population, rising incomes and the increasing competition in specific sectors such as telecommunications and finance are leading companies to pay more attention to their communication strategies, working to customise them to specific…

Overview

Spreading the word: While print remains dominant, other segments are gaining influence
OBG
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Rising incomes and improvements in providing access to internet platforms are having a positive impact on Gabon’s overall media environment. Despite its relatively small size, the market for novel media products is gaining dynamism, though the sector remains heavily dependent on a traditionally established print media segment and continues to be driven by government-owned broadcasters. A number…

Chapter

The Report: Gabon 2013: Media & Advertising
OBG
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Rising incomes and improvements in providing access to internet platforms are having a positive impact on Gabon’s overall media environment. Print remains the dominant media force and more targeted titles might help bring more dynamism to the newspaper segment. Radio remains Gabon’s most universal medium and is especially relevant for the rural areas, which have widely dispersed populations. Online…

Overview

Broadcasting growth: New players continue to expand the sector
OBG
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Despite its small domestic market, Gabon has an extremely diverse media landscape. Print and television continue to be the most in-demand media sources, and new actors are emerging onto the scene in both of these segments. Television is growing particularly quickly as digital terrestrial TV (DTTV) has opened up access to international broadcasting for a broader segment of the population. PRINT…

Overview

Increasing competition: New communications platforms boost sector activity
OBG
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Given Gabon’s small domestic market, a dynamic advertising sector has developed in the last 20 years as companies vie for audience share. Particularly tight competition in heavy-spend sectors, including telecoms, banking and agro-industry, has led some companies to communicate regularly and across a variety of national platforms. As Gabon’s economy grows – and, more importantly, diversifies…

Country Report

The Report: Gabon 2012
OBG
plus

Gabon has rebounded strongly from the economic crisis of 2008-09. As the economy still depends largely on natural resrource extraction, low prices and weak global demand for commodities in 2009 shrank GDP by 1.4%, according to statistics provided by the DGEPF. Growth, however, returned in 2010 and has remained robust since. The economy grew by 6.7% in 2011 and is forecast to grow at 5.6% in 2012,

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Gabon Media & Advertising Sector Research Highlights

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