Setting the agenda: A mainstay of the global tourism sector faced disruption, but also innovation, due to the Covid-19 pandemic
Amid international travel restrictions, social-distancing protocols and prohibitions on mass gatherings in response to the Covid-19 pandemic, the world’s meetings, incentives, conferences and exhibitions (MICE) segment has been forced to adapt, with some events shifting online and others being deferred. Before the outbreak of the virus, MICE presented a promising growth avenue for emerging markets to diversify their tourism offerings. For example, Sharjah has set a 10m visitor target for 2022 and in early 2020 the Department of Commerce and Tourism – Abu Dhabi launched






