• Tourism

    Tourism is a fast-growing sector in many emerging markets. OBG analyses the latest statistics on visitors and spending, highlighting investment opportunities. Our research covers hotel developments, government incentives, demand for leisure facilities and the MICE segment.
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Morocco’s geographical variety, combined with favourable weather and its proximity to key European tourist markets, have made it one of the most attractive and competitive destinations in Africa. The country’s status as a preferred location has been strengthened by its consistently stable political and economic situation relative to the region...

 

What opportunities are available for foreign investors in Morocco’s tourism sector?

 

Africa’s tourism sector is booming. With a growth rate of 5.6% in 2018, compared with the global average of 3.9%, the continent is home to the second-fasted expanding tourism industry in the world, after the Asia-Pacific region. Representing 8.5% of the continent’s GDP, tourism contributed a total of $194.2bn to African economies in 2018....

 

As policymakers and private stakeholders join forces to chart a new path for the tourism sector, more emphasis is likely to put on the development of niche offerings. Several of these have high-value potential and the ability to attract new segments of international travellers. Niche tourism is the base of the sector’s Vision 2020 plan, which...

Chapter | Tourism from The Report: Morocco 2020

Morocco’s geographical variety, combined with favourable weather conditions and its proximity to key European tourist markets, have made it one of the most attractive and competitive destinations in Africa. The country’s attractiveness as a tourist hot-spot has been strengthened by its consistently stable political and economic situation relative to the region. Like most critical sectors in...

Morocco’s economy is poised to continue along its trajectory of economic growth, but GDP expansion rates will depend on the policy choices made by the government. Although estimates by the IMF project that annual growth rates will reach 4.5% in 2024, there is still the matter of ensuring that GDP growth translates into improving conditions across all segments of the population.