Media
From The Report: Abu Dhabi 2020
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Abu Dhabi’s media sector has evolved rapidly in recent years, establishing the emirate as a regional centre for film, television and social media. Sustained government support at both the emirate and the national level has been key to the sector’s success. Carefully calculated promotion has attracted investment and encouraged collaboration in the production of local content in Abu Dhabi’s dedicated media free zone, twofour54. Major developments took place in 2019 in the film and TV broadcast segments, which saw the signing of new partnerships and considerable investment, while the advertising segment followed global shifts placing more emphasis on social media platforms. This chapter contains an interview with Maryam Eid AlMheiri, Vice-Chair, twofour54; and CEO, Media Zone Authority – Abu Dhabi.

Articles from this Chapter

Overview

Ready for prime time: Calculated investments and incentives aimed at developing local production capacity have seen producers flock to Abu Dhabi
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Abu Dhabi’s media sector has evolved rapidly in recent years, establishing the emirate as a regional centre for film, television and social media. Sustained government support at both the emirate and the national level has been key to the sector’s success. Carefully calculated promotion has attracted investment and encouraged collaboration in the production of local content in Abu Dhabi’s dedicated media free zone, twofour54. Major developments took place in 2019 in the film and TV…

Interview

In focus: Maryam Eid AlMheiri, Vice-Chair, twofour54; and CEO, Media Zone Authority – Abu Dhabi, on the cultural and economic potential in Abu Dhabi’s media industry
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Interview:Maryam Eid AlMheiri How are government entities encouraging the establishment of small and medium-sized enterprises (SMEs) in the local media industry? MARYAM EID ALMHEIRI: SMEs employing fewer than 20 people represent 83% of the Media Zone Authority’s partners. In order to build a sustainable media industry in Abu Dhabi, we have worked to attract talent from all sectors and to support this talent with up-to-date infrastructure, regulations and services. One example of success…