Media
From The Report: Qatar 2017
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Qatar is a major player in the Middle Eastern and international media industries, thanks in large part to its status as the home of news channel Al Jazeera, which, since its inception two decades ago, has developed into a global network, covering events in the Middle East and worldwide in multiple languages. The country is also an important regional advertising market, particularly in regard to newspaper spend, and is emerging as a notable supporter of international cinema.

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Overview

Tuned in: The country maintains a strong standing in both regional and international markets
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Qatar is a major player in the Middle Eastern and international media industries, thanks in large part to its status as the home of Al Jazeera. The country is also an important regional advertising market, particularly in regard to newspaper spend, and is emerging as a notable supporter of international cinema. Media Consumption Internet has the greatest reach of any medium in Qatar, with 97% of residents having access to online content, according to the “Media Use in the Middle East…

Analysis

What is trending: Online platforms are beginning to shape the media landscape
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Although newspapers have traditionally been the main focus for advertising spend, as Qataris become more open to social media the potential for a shift to online is clear. Qatar has a high internet penetration rate, growing from 70% in 2014 to 97% in 2017, according to the Northwestern University in Qatar “Media Use in the Middle East 2017” (MUME) report, which surveyed seven countries: Egypt, Jordan, Lebanon, Qatar, Saudi Arabia, Tunisia and the UAE. This growth is perhaps attributable…