Tourism
From The Report: Peru 2016
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In recent years, Peru has established itself as one of the world’s most unique tourism destinations, with much of the sector’s growth resting on the Incan ruins of Machu Picchu. According to the Ministry of Foreign Trade and Tourism, international arrivals increased from a total of 993,706 in the period between January and September 2004 to 2.6m during the same nine-month period in 2015. Sector revenues have also seen a gradual increase, reaching $3.8bn in 2014. The government expects to attract up to 5.1m visitors annually by 2021 and generate income of close to $7bn. To accelerate expansion over the coming years, tourism authorities and the private sector are simultaneously increasing promotional efforts and developing the country’s touristic products. Meanwhile, an inflow of private capital into the growing hospitality sector and infrastructure development is opening up other regions of the country to domestic and international visitors. This chapter contains an interview with Magali Silva Velarde-Álvarez, Minister of Foreign Trade and Tourism.

Articles from this Chapter

Overview

New routes: Leveraging the country’s variety is leading to new tourism products
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In recent years, Peru has established itself as one of the world’s most interesting and unique tourism destinations. Much of the sector’s growth has rested on the Incan ruins of Machu Picchu, a globally recognisable historical site. But to accelerate expansion over the coming years, tourism authorities and the private sector are simultaneously increasing promotional efforts and developing the country’s touristic products. Peru’s long history, nature, culture and unique cuisine are seen as…

Interview

Uniting for action: OBG talks to Magali Silva Velarde-Álvarez, Minister of Foreign Trade and Tourism
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Interview:Magali Silva Velarde-Álvarez To what extent can common tourism packages between Pacific Alliance countries increase the number of foreign visitors in member states? MAGALI SILVA VELARDE-ÁLVAREZ:Since 2014, the tourism promotion agencies of the Pacific Alliance have been working together to develop several joint actions aimed at promoting intra-regional tourism. The proximity between the member states in terms of flight duration, as well as the increase in the frequency of…

Analysis

Sorting out the citadel: It has attracted generations of travellers from of visitors recommended to enter the citadel was Peru’s most important tourism destination gets a revamp
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It has attracted generations of travellers from around the world, becoming the quintessential image of Peru. The Machu Picchu ruins, high in the Andes mountain range, remain the country’s most important tourism asset. The government is implementing a plan to revamp the site in order to manage the continued growth in visitor numbers. New Face The $14.6m re-conceptualisation plan was approved in April 2015 and will be implemented through to 2019. The plan is tasked with finding a sustainable way…