Retail
From The Report: Morocco 2015
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The Rawaj Vision 2020 development plan devised by the Ministry of Trade, Industry and New Technologies aims to grow the retail sector’s contribution to GDP from 11% to 15% and generate 450,000 new jobs. As consumer confidence returns to the economy, new mall developments have sprung up, alongside an influx of foreign brands and franchises into the country. Although it continues to be dominated by informal trade and businesses, the advent of dedicated retail space is changing consumer habits in Morocco, and Rawaj Vision 2020 aims to restructure and gradually absorb informal activity into the formal economy.

This chapter contains an interview with Zouhair Bennani, CEO, Best Financière Group.

Articles from this Chapter

Overview

Dedicated retail space is changing consumer habits in Morocco
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Although it continues to be dominated by informal trade and business, the Moroccan retail sector has been in continual evolution over the past couple of years, with the ongoing influx of foreign brands and franchises coinciding with public and private investment in dedicated retail spaces. In a bid to restructure the Moroccan retail sector and modernise distribution and supply chains, in 2007 the Ministry of Trade, Industry and New Technologies introduced the Rawaj Vision 2020. By 2020 the strategy…

Interview

Zouhair Bennani, CEO, Best Financière Group: Interview
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Interview:Zouhair Bennani What is the potential for mass distribution? ZOUHAIR BENNANI: As of today, mass distribution represents only 15% of retail in Morocco while, for example, it accounts for 25% in Tunisia and 32% in Turkey. In Europe, mass distribution averages 70% of the retail sector. Therefore, the development of retail in Morocco has great potential. Furthermore, the government launched a 10-year plan, RAWAJ, for retail modernisation. Nonetheless, I believe that several issues have…