Media & Advertising
From The Report: Mongolia 2013
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Opportunities for new media outlets blossomed following the fall of the one-party communist regime in 1989-90, with private print and broadcast players entering the market soon after. As of the start of 2012 there were 469 media outlets nationwide. Mongolia has a vast range of outlets, from national newspapers and TV channels to local radio stations broadcasting to herding communities. The country’s advertising sector, meanwhile, has been strengthening fast on the heels of economic growth, as foreign interest and subsequent investment have increased. There has also been a diversification in advertising platforms, from traditional television ads to digital billboards. With continued expansion and rising incomes, the period ahead is likely to see greater sophistication in Mongolian media, along with greater competition.
