Media & Advertising
From The Report: Malaysia 2012
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Malaysia’s media scene is dominated by cross-platform conglomerates such as Media Premia, which operates the country’s most popular free TV channels and has a commanding presence in print, radio and online as well. Other groups include Star Publications, Sin Chew Media and the Redberry Media Group. Meanwhile Astro Holdings, which relisted on the KL bourse in 2012, dominates the pay-TV sector and owns various radio and magazine outfits. Print media continues to command the largest share of adex, at 42%, although this has slipped slightly with the growth of pay-TV and the internet.

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Overview

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Analysis

Re-listing and re-rating: Initial public offerings show robust results
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Analysis

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Analysis

Multicultural advertising: Recent studies examine the factors affecting consumer decisions
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As a country containing a variety of religious orientations and ethnic and cultural groups – along with three major languages in addition to English – Malaysia often poses a major conundrum to advertisers and advertising agencies. They face the dilemma of whether an advertising campaign should try to appeal to all groups and be available in all languages or target a more specific audience. CULTURAL EXCHANGE: For certain products that appeal only to a specific group, due, for example, to…