From The Report: Jordan 2016
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Home to some of the world’s finest natural and manmade wonders, Jordan has a well-developed tourism industry that remains one of the most significant private sector pillars of its economy. The country has enjoyed decades of peace and political stability, but the conflicts and tensions afflicting neighbouring countries have impacted Jordan’s appeal as a holiday destination. Faced with falling visitor numbers over the last five years, those responsible for marketing the country’s tourism offerings are strategising to overcome problems of perception, while hoteliers, restaurateurs and tour operators are working to improve all aspects of the experience they offer to visitors and customers.