Tourism
From The Report: Ghana 2017
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Abundant greenery, an unspoiled coastline, diverse cultural and historical heritage, and a friendly and welcoming population are some of the main attributes underlining Ghana’s attractiveness as an African tourist destination. That said, these assets remain largely underexplored by foreign visitors, many of whom come to the country to investigate business opportunities. The past couple of years have proven particularly challenging for Ghana’s tourism industry, with the global decline in energy prices, the Ebola outbreak in West Africa and heightened uncertainty associated with regional instability weighing heavily on foreign arrivals. Nevertheless, the nation’s relative stability, combined with its favourable business environ¬ment and the 2016 general elections, should help speed up economic recovery and provide investors and policymakers with a boost in their efforts to realise the sector’s development goals.

Articles from this Chapter

Overview

New projects targeting the leisure tourism segment should help: the sector achieve its development goals Realising potential
OBG
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Abundant greenery, an unspoiled coastline, diverse cultural and historical heritage, and a friendly and welcoming population are some of the main attributes underlining Ghana’s attractiveness as an African tourist destination. That said, these assets remain largely underexplored by foreign visitors, many of whom have come to the country to investigate business opportunities. Foreign arrivals have been primarily driven by investment in the hydrocarbons sector, particularly following the…

Analysis

A number of major international hotel chains are set to open: Business meets pleasure
OBG
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The past couple of yearshavebeen some of the most challenging for Africa’s tourism industry, in part due to insecurity, the Ebola outbreak in West Africa and the decline in global oil prices. However, sub-Saharan Africa fared relatively better than many other regions in 2015. According to data from the World Travel & Tourism Council (WTTC), total travel and tourism GDP grew by 3.3% in sub-Saharan Africa in 2015, faster than Europe (2.5%) and North Africa (1.4%). Sub-Saharan Africa…

Analysis

Ghana’s emerging ecotourism segment is making headway: Wild card
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Ecotourism is an effective way to help safeguard a country’s resources while promoting socio-economic development and empowerment of local communities. Africa presents a number of success stories in that regard, ranging from Kenya’s Maasai Mara National Reserve to Gabon’s Loango National Park and Botswana’s Okavango Delta. Though still in its early stages of development, Ghana’s eco-tourism segment also boasts significant potential, and the country has made some headway in developing a…