Media & Advertising
From The Report: Algeria 2012
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Since the liberalisation of the press in 1986, Algeria has had a flourishing media industry, publishing approximately 300 newspapers with two main reader profiles – Francophone and Arabic-speaking populations. Experts however assert that while a preponderance of dailies creates the perception of a saturated print market, there is actually a lack of serious and credible media. Online newspapers are poised to become a lucrative market as interest in print media decreases and internet user numbers expand. Valued at approximately €123m in 2008, the advertising sector in Algeria has demonstrated steady growth over the last several years, having doubled in value between 2008 and 2012 to around €250m. Mixed-media campaigns have been described as the most successful in attracting Algerian customers, with the combination of written press, radio and outdoor adverts accounting for 80% of such campaigns.

Articles from this Chapter

Overview

Open for business: An increase in private players means a boost for the industry
OBG
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The government has increasingly shown signs that it intends to introduce more liberalisation measures, despite continued concerns over some content constraints. This opening up is coupled with increased competition between new players, which is set to improve national media, diversify viewpoints and deliver on a demand for unbiased news. PRINT MEDIA: Since the liberalisation of the press in 1986, Algeria has had a flourishing media industry, publishing approximately 300 newspapers with two…

Overview

Good press: With rapid growth projected for the next decade, the industry has much potential
OBG
plus

Valued at approximately €123m in 2008, the advertising sector in Algeria has demonstrated steady growth over the last several years, having doubled in value between 2008 and 2012 to around €250m. While up-to-date figures are hard to come by, Algeria is still considered to constitute the second-largest advertising market in the Maghreb in terms of value and has the potential to become number one, with experts projecting the market will expand by over 500% in the next 10 years if annual economic…