Colombia Media & Advertising Sector Research Highlights

Analysis

Mobile subscribers multiply as new regulations level the playing field
OBG
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As operators strive to enhance their offers in a growing array of services, the telecommunications market is going through intense growth. Investing heavily on infrastructure deployment to improve service quality, government bodies and private operators are pushing for the development of the sector. Increasing convergence of telecommunications services is prompting the rise of triple play. Growing…

Analysis

Advertising investment and content are driving the move towards online platforms
OBG
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The rapid expansion of internet connections in Colombia, combined with the growing demand for multi-platform communication strategies, is strengthening online media outlets in the country. Much of it has been driven by the explosion in the use of social media, especially among the country’s youth. However, the online media sector is also being galvanised by the move from established media products…

Analysis

Regulatory changes aim to push mobile operators to do better
OBG
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The regulatory environment for telecommunications has become increasingly stringent over recent years, as authorities increase their efforts to create a more levelled competitive landscape. As mobile telecommunications services also expand rapidly, issues relating to pricing, competition and quality have become centrally linked to economic policy and the government’s goal on greater connectivity.…

Overview

Continued growth is driven by private investment and government connectivity efforts
OBG
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As the country continues to benefit from macro-economic stability, Colombia’s IT sector is increasingly becoming an intrinsic part of society. Growth is currently driven by better economic performance. A series of government measures are also improving market conditions for IT firms. On the consumer side, Colombia’s Vive Digital plan is not only enhancing connectivity levels of the population,…

Interview

OBG talks to Alberto Samuel Yohai, President, Colombian Chamber of Informatics and Telecommunications
OBG
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Interview:Alberto Samuel Yohai Why is it important for small and medium-sized enterprises (SMEs) to use technology in their production processes? ALBERTO SAMUEL YOHAI: When we look at the number of SMEs demanding ICT services, we see that the figures are still negligible. According to a study we performed together with a Colombian think tank by the name of Fedesarrollo, by the end of 2013…

Viewpoint

Mariana Garcés Córdoba, Minister of Culture, on opportunities in the audio-visual sector
OBG
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The potential for growth in the cultural sector is enormous, and Colombia offers numerous investment opportunities in this area. While other Latin American capitals like Buenos Aires have more than 300 theatres, for example, Bogotá has only 30. To promote the construction of infrastructure for the arts, we created a law of public performances, which envisages a 100% tax exemption for private investors…

Chapter

The Report: Colombia 2014: ICT & Media
OBG
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Colombia’s telecommunications market is going through intense growth as operators strive to enhance their offers in a growing array of services. The sector achieved revenues of $13.9bn in 2012, compared to $2.6bn in 2000, according to figures by the OECD. Much of this dynamism has come from the introduction of 4G services, for which five operators won licences in the 2013 government auction, and…

Economic News

La industria cinematográfica colombiana está lista para la acción
OBG
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In EnglishLas modificaciones efectuadas en la legislación que rige la industria cinematográfica de Colombia están construyendo el escenario propicio para que el país se posicione como centro internacional para la producción audiovisual.Luego de haberse enfocado durante la última década en la consolidación de su industria nacional, Colombia viene realizando, desde el año 2012, un esfuerzo importante…

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Colombia Media & Advertising Sector Research Highlights

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