Thailand’s medium- and long-term economic outlook remains bright it makes progress with development plans aimed at bolstering the business environment, diversifying the industrial base and attracting higher levels of foreign investment. One of these blueprints is the Eastern Economic Corridor (EEC) Act, which was laid out in February 2018 and established a set of attractive investor incentives f
Thailand has benefitted from decades of rapid industrial development to become an upper middle-income economy, with GDP growth averaging more than 7% from the 1950s to the 1990s. Growth slowed in 2014, although political stability and solid macroeconomic fundamentals saw the country’s economic recovery continue in 2016, as GDP growth rose to a three-year high and export receipts increased. Manuf
Underlying a country’s advertising expenditure (adex) is usually the wider picture of macroeconomic growth, with Thailand no exception to this rule. Thus, during recent years of GDP expansion, rising incomes translated into greater expenditure. According to Maybank Kim Eng, advertising spend demonstrated a compound annual growth rate of 6.2% between 1995 and 2012. In recent times, however, the slowdown…
The end of 2013 saw the Thai broadcasting authorities finally begin the licence bidding process for some 48 new digital TV channels – a move that may transform the current landscape of the media, advertising and creative industry. The move is being implemented by the National Broadcasting and Telecommunications Council (NBTC), which has been charged with completing it within the time frame of the…
These are exciting times for Thailand’s media sector, as a long-awaited switch to digital TV and expansion of the numbers of TV channels is taking place, bringing with it greater openness and competition within the nation’s leading media platform. Meanwhile, Thailand continues to develop its production side, with demand for content likely to surge as the new channels come on air, drawing on the…
A long-awaited switch to digital TV and the expansion of the numbers of TV channels is taking place, bringing with it greater openness and competition within the nation’s leading media platform. Thailand also continues to develop its production side, with demand for content likely to surge as the new channels come on air, drawing on the country’s strong tradition in film and IT. Four of the six…
Deregulation of the cable and satellite channels in 2009 that permitted six minutes of commercials per hour and 120 per day has led to rapid market growth. Fuelled by cheaper satellite and set-top box hardware, satellite broadcasters are starting to tap into the rural market, which has previously been largely left off the grid by cable providers’ “urban-rich” business models. Digital TV…
Worth $3bn, Thailand’s advertising industry continues to see strong growth. In line with the kingdom’s media trends, television remains the first go-to choice for advertisers, dominating both advertising spend and creative talent. Traditional print and radio formats are seeing a slow, inexorable decline whereas all other formats are experiencing accelerating growth buoyed by a healthy Thai…
With a 94% adult literacy rate, Thailand enjoys a thriving and diverse media environment that has emerged after decades of state-led development. Lifestyle and entertainment formats have proven the most popular across all mediums, which are led by television and radio. Print media has suffered in the advent of the digital age, which has stimulated an accelerating market-based transition heavily…
Interview: Supakorn Vejjajiva What trends have you been seeing in advertising revenue for print media in Thailand? SUPAKORN VEJJAJIVA: Overall media spending has gone up, but only because of the rebound in TV. Spending on newspapers is not growing quickly at all, with only about a 1% rise over last year. However, our ad revenue has in fact increased by 18% year-on-year, so we are doing quite well.…
