Skip to content

Licence or Product Purchase Required

You have reached the limit of premium articles you can view for free. 

Already have an account? Login here


Get expert, on-the-ground insights into the latest business and economic trends in more than 30 high-growth global markets. Produced by a dedicated team of in-country analysts, our research provides the in-depth business intelligence you need to evaluate, enter and excel in these exciting markets.

View licence options

Suitable for

  • Executives and entrepreneurs
  • Bankers and hedge fund managers
  • Journalists and communications professionals
  • Consultants and advisors of all kinds
  • Academics and students
  • Government and policy-research delegations
  • Diplomats and expatriates

This article also features in Asia Thailand Media & Advertising Search Page. Read more about this report and view purchase options in our online store.

Oxford Business Group
  • 0
  • Register
  • |
  • Login
  • Login
  • Register
  • 0
  • Explore Research
    • Africa
      • Algeria
      • Botswana
      • Cote d’Ivoire
      • Djibouti
      • Egypt
      • Gabon
      • Ghana
      • Kenya
      • Libya
      • Mauritania
      • Morocco
      • Nigeria
      • South Africa
      • Tanzania
      • Tunisia
    • Asia
      • Brunei Darussalam
      • Indonesia
      • Malaysia
      • Myanmar
      • Papua New Guinea
      • Philippines
      • Sri Lanka
      • Thailand
    • The Americas
      • Argentina
      • Colombia
      • Guyana
      • Mexico
      • Peru
      • Trinidad & Tobago
    • The Middle East
      • Bahrain
      • Jordan
      • Kuwait
      • Oman
      • Qatar
      • Saudi Arabia
      • UAE: Abu Dhabi
      • UAE: Dubai
      • UAE: Sharjah
    • Sectors
      • Agriculture
      • Construction
      • Education
      • Energy
      • Financial Services
      • Health
      • ICT
      • Industry
      • Legal Framework
      • Real Estate
      • Retail
      • Tax
      • Tourism
      • Transport
  • OBG Nearshoring
  • Our Services
    • Research Products & Services
      • Reports
      • Articles & Interviews
      • CEO Surveys
      • Events & Roundtables
    • Consulting & Advisory Services
      • ESG Intelligence
      • Thought Leadership
      • Global Platform Video
      • Video Solutions
      • Supply Chain Consulting
      • International Development Consulting
  • Licence Options
  • Webstore
  • Emerging Markets Guide
  • Contact Us
    • Careers At OBG
    • Academic Programme
    • Media
  • Explore Research
    • Africa
      • Algeria
      • Botswana
      • Cote d’Ivoire
      • Djibouti
      • Egypt
      • Gabon
      • Ghana
      • Kenya
      • Libya
      • Mauritania
      • Morocco
      • Nigeria
      • South Africa
      • Tanzania
      • Tunisia
    • Asia
      • Brunei Darussalam
      • Indonesia
      • Malaysia
      • Myanmar
      • Papua New Guinea
      • Philippines
      • Sri Lanka
      • Thailand
    • The Americas
      • Argentina
      • Colombia
      • Guyana
      • Mexico
      • Peru
      • Trinidad & Tobago
    • The Middle East
      • Bahrain
      • Jordan
      • Kuwait
      • Oman
      • Qatar
      • Saudi Arabia
      • UAE: Abu Dhabi
      • UAE: Dubai
      • UAE: Sharjah
    • Sectors
      • Agriculture
      • Construction
      • Education
      • Energy
      • Financial Services
      • Health
      • ICT
      • Industry
      • Legal Framework
      • Real Estate
      • Retail
      • Tax
      • Tourism
      • Transport
  • OBG Nearshoring
  • Our Services
    • Research Products & Services
      • Reports
      • Articles & Interviews
      • CEO Surveys
      • Events & Roundtables
    • Consulting & Advisory Services
      • ESG Intelligence
      • Thought Leadership
      • Global Platform Video
      • Video Solutions
      • Supply Chain Consulting
      • International Development Consulting
  • Licence Options
  • Webstore
  • Emerging Markets Guide
  • Contact Us
    • Careers At OBG
    • Academic Programme
    • Media

Thailand Media & Advertising Sector Research Highlights

Thailand Media & Advertising Sector Research Highlights
Country Report

The Report: Thailand 2018
OBG
plus

Thailand’s medium- and long-term economic outlook remains bright it makes progress with development plans aimed at bolstering the business environment, diversifying the industrial base and attracting higher levels of foreign investment. One of these blueprints is the Eastern Economic Corridor (EEC) Act, which was laid out in February 2018 and established a set of attractive investor incentives f

Country Report

The Report: Thailand 2017
OBG
plus

Thailand has benefitted from decades of rapid industrial development to become an upper middle-income economy, with GDP growth averaging more than 7% from the 1950s to the 1990s. Growth slowed in 2014, although political stability and solid macroeconomic fundamentals saw the country’s economic recovery continue in 2016, as GDP growth rose to a three-year high and export receipts increased. Manuf

Analysis

A shift in focus: Major changes are expected for the advertising sector in the year ahead
OBG
plus

Underlying a country’s advertising expenditure (adex) is usually the wider picture of macroeconomic growth, with Thailand no exception to this rule. Thus, during recent years of GDP expansion, rising incomes translated into greater expenditure. According to Maybank Kim Eng, advertising spend demonstrated a compound annual growth rate of 6.2% between 1995 and 2012. In recent times, however, the slowdown…

Analysis

Into the digital era: Moving forward with the digitisation of national TV broadcasting
OBG
plus

The end of 2013 saw the Thai broadcasting authorities finally begin the licence bidding process for some 48 new digital TV channels – a move that may transform the current landscape of the media, advertising and creative industry. The move is being implemented by the National Broadcasting and Telecommunications Council (NBTC), which has been charged with completing it within the time frame of the…

Overview

Change is in the air: A more diverse and competitive market offers plenty of opportunities
OBG
plus

These are exciting times for Thailand’s media sector, as a long-awaited switch to digital TV and expansion of the numbers of TV channels is taking place, bringing with it greater openness and competition within the nation’s leading media platform. Meanwhile, Thailand continues to develop its production side, with demand for content likely to surge as the new channels come on air, drawing on the…

Chapter

The Report: Thailand 2014: Media & Advertising
OBG
plus

A long-awaited switch to digital TV and the expansion of the numbers of TV channels is taking place, bringing with it greater openness and competition within the nation’s leading media platform. Thailand also continues to develop its production side, with demand for content likely to surge as the new channels come on air, drawing on the country’s strong tradition in film and IT. Four of the six…

Analysis

By land or by air: With access expanding, many opportunities await broadcasters and providers
OBG
plus

Deregulation of the cable and satellite channels in 2009 that permitted six minutes of commercials per hour and 120 per day has led to rapid market growth. Fuelled by cheaper satellite and set-top box hardware, satellite broadcasters are starting to tap into the rural market, which has previously been largely left off the grid by cable providers’ “urban-rich” business models. Digital TV…

Overview

Back on track: The industry remains resilient in spite of external problems
OBG
plus

Worth $3bn, Thailand’s advertising industry continues to see strong growth. In line with the kingdom’s media trends, television remains the first go-to choice for advertisers, dominating both advertising spend and creative talent. Traditional print and radio formats are seeing a slow, inexorable decline whereas all other formats are experiencing accelerating growth buoyed by a healthy Thai…

Overview

Winds of change: Digital media offers much potential for growth
OBG
plus

With a 94% adult literacy rate, Thailand enjoys a thriving and diverse media environment that has emerged after decades of state-led development. Lifestyle and entertainment formats have proven the most popular across all mediums, which are led by television and radio. Print media has suffered in the advent of the digital age, which has stimulated an accelerating market-based transition heavily…

Interview

OBG talks to Supakorn Vejjajiva, President and Chief Operating Officer, The Post Publishing Public Company
OBG
plus

Interview: Supakorn Vejjajiva What trends have you been seeing in advertising revenue for print media in Thailand? SUPAKORN VEJJAJIVA: Overall media spending has gone up, but only because of the rebound in TV. Spending on newspapers is not growing quickly at all, with only about a 1% rise over last year. However, our ad revenue has in fact increased by 18% year-on-year, so we are doing quite well.…

View More
Featured Sectors in Thailand
  • Asia Construction
  • Asia Education
  • Asia Energy
  • Asia ICT
  • Asia Retail
Featured Countries in Media & Advertising
  • Nigeria Media & Advertising
  • Indonesia Media & Advertising
  • Malaysia Media & Advertising
  • UAE: Dubai Media & Advertising
Featured Reports in Thailand
  • The Report: Thailand 2018
  • The Report: Thailand 2017
  • The Report: Thailand 2016
  • The Report: Thailand 2014
  • The Report: Thailand 2012

    Contact Us












    Quick Links

    • Our Services
    • Contact OBG
    • Cookies Policy
    • Media
    • Frequently Asked Questions
    • Privacy Policy
    • Terms & Conditions
    • ESG Reports
    Youtube LinkedIn Ingtagram Facebook Twitter
    © OXFORD BUSINESS GROUP 2025
    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT
    Powered by CookieYes Logo