Myanmar Retail Sector Research Highlights

Interview

U Zaw Win Swe, Chairman, Victory Myanmar Group: Interview
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Interview:U Zaw Win Swe What socio-economic factors drive increased consumption trends in the alcoholic beverage sector? U ZAW WIN SWE: The market is growing in line with wages and the desire for entertainment. There is a trend towards social consumption, although this is primarily restricted to a younger and urban demographic. This segment is growing quickly and is expected to double before…

Overview

E-commerce set to expand in the world's emerging markets
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While e-commerce has become well established in more developed markets, the segment has been slower to take off in emerging economies. Online purchasing has been held down in these markets by financing, purchasing and logistics challenges. Nevertheless, online sales are growing rapidly in many developing countries in spite of these obstacles. Some governments are changing frameworks to boost…

Overview

Liberalisation and new trademark law drive growth in Myanmar's retail sector
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As recently as 2011, before economic liberalisation began to gain speed, Myanmar had no access to international brands. In strong contrast, in 2019 Yangon’s Junction City Mall had a 100% occupancy rate, hosting a number of popular restaurants, shopping and entertainment venues. The growth of such complexes is striking, as is the potential for further growth in the country’s rapidly burgeoning…

Analysis

Retailers take diverse approaches to tap Myanmar's growing domestic market
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As Myanmar’s economy continues to expand, with GDP growth forecast at over 6% in 2019 and 2020, the country’s young urban population benefits from increasing opportunities to sample new food, beverage and entertainment options, particularly as incomes and leisure times rise. Furthermore, the government’s move to open wholesale and retail markets to 100% foreign ownership is expected to…

Interview

Jens Michel, CEO, METRO Wholesale Myanmar: Interview
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Interview:Jens Michel Where are the core areas of growth within the hotel, restaurant and catering sector? JENS MICHEL: The sector is already sizeable in Myanmar, and one in which growth hinges heavily on tourism and the development of the middle class. Before entering Myanmar we conducted a thorough market study and found the hotel, restaurant and catering market in Yangon to be worth about…

Chapter

The Report: Myanmar 2020: Retail
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As recently as 2011, before economic liberalisation began to gain speed, Myanmar had no access to international brands. In strong contrast, in 2019 Yangon’s Junction City Mall had a 100% occupancy rate, hosting a number of popular restaurants, shopping and entertainment venues. The growth of such complexes is striking. Considering the government’s current reform-minded trajectory and the lack…

Country Report

The Report: Myanmar 2020
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One of the fastest-growing economies in South-east Asia, Myanmar has been steadily opening up to international trade and investment over the past decade. A new long-term economic development agenda, alongside ongoing liberalisation and the easing of restrictions on foreign investors – notably, within the insurance sector – and considerable growth in some manufacturing segments, is set to encou

Overview

Countries prepare for the opportunities and challenges of Industry 4.0
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The global economy is entering the Fourth Industrial Revolution (4IR), or Industry 4.0, based on the application of new digital and automated technologies in production processes and service delivery. These changes are bringing emerging markets improved productivity, as well as risks – namely, reshoring and the displacement of human labour by automation. Wealthier emerging markets, such as…

Overview

Growth of incomes and Myanmar's young population drive demand for nonessential goods
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Myanmar’s retail segment has boomed in the years since the economy was liberalised, with foreign goods hitting the market and local sellers making their offer more sophisticated. Legacy retail conglomerates are investing in Western-style upgrades to supermarkets and malls, and foreign investors are entering into joint ventures to bring technical know-how. Foreign loans and investment in the…

Overview

Investment liberalisation positions Myanmar manufacturing subsectors for growth
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Myanmar’s manufacturing sector reached a turning point in 2018 as liberalisation, tax reforms, infrastructure improvements and the development of special economic zones (SEZs) helped turn the country from a low-cost regional production base to a rising manufacturing destination with capacity on the rise. The sector has an advantage due to the country’s relatively low operating costs, favourable…

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Myanmar Retail Sector Research Highlights

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