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Malaysia Media & Advertising Sector Research Highlights

Malaysia Media & Advertising Sector Research Highlights
Analysis

Lights, camera, action!: The film industry has been selected as a key area of development
OBG
plus

While a lot of celluloid has passed through the camera since the first Malay-language film was shot in 1933, the local movie industry’s fortunes have recently been transformed. Backed by government plans to boost creative content and establish the country as a global filmmaking destination, the sector is expanding at a rate seen in few other places. Indeed, cinema audiences are growing, along…

Analysis

Multicultural advertising: Recent studies examine the factors affecting consumer decisions
OBG
plus

As a country containing a variety of religious orientations and ethnic and cultural groups – along with three major languages in addition to English – Malaysia often poses a major conundrum to advertisers and advertising agencies. They face the dilemma of whether an advertising campaign should try to appeal to all groups and be available in all languages or target a more specific audience.…

Analysis

Re-listing and re-rating: Initial public offerings show robust results
OBG
plus

While recent times have been hard globally for initial public offerings (IPOs), Malaysia bucked the trend in 2012 with some of the world’s most successful new launches. This bullish trajectory has also been of interest to media sector players, with one of Malaysia’s largest media interests, Astro Malaysia Holdings, seeking a relisting in the autumn of 2012. This may trigger a boost in media…

Overview

Changing frameworks: New legislation is facilitating the development of the creative sectors
OBG
plus

With communications as a key part of Malaysia’s current national development plans, the media and advertising sectors have seen major new interest from both investors and legislators. This renewed emphasis on the creative industries, with content generation and other value-added services brought to the fore, bodes well for the future of the sector, which is trying to make more of a global name for…

Chapter

The Report: Malaysia 2012: Media & Advertising
OBG
plus

Malaysia’s media scene is dominated by cross-platform conglomerates such as Media Premia, which operates the country’s most popular free TV channels and has a commanding presence in print, radio and online as well. Other groups include Star Publications, Sin Chew Media and the Redberry Media Group. Meanwhile Astro Holdings, which relisted on the KL bourse in 2012, dominates the pay-TV sector and…

Featured Sectors in Malaysia
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  • The Report: Malaysia 2012

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