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Africa Media & Advertising Sector Research Highlights

Africa Media & Advertising Sector Research Highlights
Country Report

The Report: Cote d’Ivoire 2022
OBG
plus

A dynamic, diverse and rapidly growing country, Côte d’Ivoire is one of the largest economies in West Africa, with a promising growth outlook and favourable demographic prospects. Economic growth is expected to continue following robust recovery from the Covid-19 pandemic, with a projected growth rate of 6% for 2022. However, the global inflationary environment, the geopolitical uncertainty cau

Country Report

The Report: Egypt 2022
OBG
plus

Egypt’s varied history, straddling multiple geopolitical and economic spheres, continues to shape the country’s development. However, this does not come without challenges. Food security uncertainty stemming from Russia’s invasion of Ukraine in early 2022 is a particular headwind, in combination with associated issues like inflation and foreign exchange risk. Moreover, 29.7% of Egyptians sti

Country Report

The Report: Ghana 2022
OBG
plus

Ghana is the first African country to achieve independence from British colonial rule, and is widely known for its natural resources such as cocoa, as well as its inland water sources. Several measures have been taken to balance government revenue and spending, and the country remains a safe haven for foreign direct investment, which stood at $830m in the first half of 2021. The most recent genera

Country Report

The Report: Nigeria 2022
OBG
plus

Nigeria is the biggest economy in Africa, with GDP of $432.3bn in 2020, according to the World Bank, and home to one of the largest proven oil reserves on the continent. The country has developed an investment-friendly business climate over two decades of civilian rule and in the nearly 60 years since independence, boosted by its oil and gas wealth, and the entrepreneurial spirit of its young popu

Economic Update

How has Covid-19 changed media consumption?

The coronavirus pandemic has given rise to an ongoing surge in media consumption, as people around the world seek to remain updated on the rapidly changing crisis. This is alteringthe landscape for advertisers in developed and emerging markets alike, as well as giving media companies a chance to leverage enhanced engagement. Globally speaking, the early months of the pandemic saw a dramatic…

Country Report

The Report: Cote d’Ivoire 2020
OBG
plus

Côte d’Ivoire is one of Africa’s most rapidly expanding economies, with significant oil, gas and mineral reserves; a major agriculture sector; and a growing, youthful population driving the country forward. Spread across a wide range of ecosystems, from tropical rainforests to dry savannah, the former French colony is a mosaic of ethnicities, languages and religions.To address the economic ch

Country Report

The Report: Egypt 2019
OBG
plus

Egypt is a large and fast-growing country. It is the most-populous Arab nation, the third-most-pop¬ulous country in Africa and the 14th-most-populous country in the world. As of 2017 the population was some 97.5m, according to the World Bank, and growing by 2% per year. According to the live ticker on the website for the Central Agency for Public Mobilisation and Statistics the population is over

Country Report

The Report: Morocco 2019
OBG
plus

The current king, Mohammed VI, came to power in 1999 and is the third monarch to rule Morocco since it gained its independence from France in 1956. King Mohammed VI instituted a number of liberalising reforms when he succeeded his father, King Hassan II, who ruled from 1961. He put in place further reforms in 2011 against a backdrop of regional unrest and domestic political protest. The country ha

Country Report

The Report: Ghana 2019
OBG
plus

After some belt tightening in response to a growing fiscal deficit, in 2017 Ghana saw almost twice the economic growth of 2016, according to the World Bank, with the robust expansion carrying through to 2018. The country had traditionally relied on primary commodities for its earnings, with gold and cocoa principal export items, until significant oil finds recently made Ghana a petroleum exporter.

Country Report

The Report: Cote d’Ivoire 2019
OBG
plus

Since achieving independence in 1960, Côte d’Ivoire has managed to maintain broadly friendly relations with its neighbours, its French former colonial ruler, and within a continental and multilateral context. Côte d’Ivoire has long been a player in ECOWAS, which ties the country to 14 other nations in the region. Eight countries also share membership of the West African CFA franc zone, the c

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