Egypt’s varied history, straddling multiple geopolitical and economic spheres, continues to shape the country’s development. However, this does not come without challenges. Food security uncertainty stemming from Russia’s invasion of Ukraine in early 2022 is a particular headwind, in combination with associated issues like inflation and foreign exchange risk. Moreover, 29.7% of Egyptians sti
Egypt is a large and fast-growing country. It is the most-populous Arab nation, the third-most-pop¬ulous country in Africa and the 14th-most-populous country in the world. As of 2017 the population was some 97.5m, according to the World Bank, and growing by 2% per year. According to the live ticker on the website for the Central Agency for Public Mobilisation and Statistics the population is over
Egypt has enjoyed a period of political stability since the turbulence of 2011-13, implementing a wide-ranging programme of economic reform. The process started with a drive to rebalance the economy through a number of challenging initiatives, including the reduction of subsidies, the introduction of value-added tax and the liberation of the Egyptian pound. At the outset of 2018, these headline me
The 2011 revolution in Egypt led to a flurry of new private entrants in the print media and TV markets, with many of them seeking to compete with public broadcasters and long-established traditional print titles for market share. The revolution was also a catalyst for changing viewing and reading habits. With a large youth population, an increasing number of Egyptians are choosing to consume information…
As the economy recovers and consumer confidence picks up, so does advertising expenditure. However, it is also an industry undergoing a transformation. Spurred on by the revolution, the high-income young demographic in the country is beginning to consume media in new ways, migrating online and towards social networks. As such, advertisers are looking to new mediums to promote their products. Taking…
Economic growth resumes after presidental elections New constitution includes more checks and balances Investments from regional allies help to foster stability Cooperation with neighbours to share Nile resources
The 2011 revolution in Egypt led to a flurry of new private entrants in the print media and TV markets, with many of them seeking to compete with public broadcasters and long-established traditional print titles for market share. The revolution was also a catalyst for changing viewing and reading habits. With a large youth population, an increasing number of Egyptians are choosing to consume information…
With a population of nearly 88m, Egypt’s media industry serves the largest domestic market in MENA. And from its central base in the region, the industry is able to extend far beyond the country’s borders to tap into a broader base of more than 300m readers, viewers and listeners across the Arabic-speaking world with its books, magazines, films, radio and television programmes. The sector has a…
With a population of more than 80m people and strong levels of household spending in the upper two quintiles of the income spectrum, Egypt has a vast consumer market. Given its wide range of competitive industries – including fast-moving consumer goods (FMCG), financial services and telecoms – provided by both multinational and established local brands, the country’s advertising sector benefits…
Egyptian media caters to a population of nearly 90m individuals, more than 60m of which are over the age of 15. However, given high rates of illiteracy and wealth disparity, industry players must adapt to a diverse audience. The industry is able to extend far beyond the country’s borders to tap into a broader base of more than 300m readers, viewers and listeners across the Arabic-speaking world with…
