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Algeria Media & Advertising Sector Research Highlights

Algeria Media & Advertising Sector Research Highlights
Country Report

The Report: Algeria 2018
OBG
plus

Reaching a population of 42.3m by the end of 2018, Algeria is the second-largest country in North Africa after Egypt. The country is one of Africa’s most important producers of hydrocarbons and enjoys large reserves of shale oil and gas not commercially exploited. Although Algeria enjoys a relatively closed economy, it holds close trading links with its Mediterranean neighbours to the north, and

Country Report

The Report: Algeria 2017
OBG
plus

At $156bn in 2016, Algeria’s GDP is the largest in the Maghreb region and the second largest in North Africa, and with a per capita GDP of $3843, it also ranks as the wealthiest in North Africa. 

Overview

Making air waves: Private television stations are set to increase broadcasting competition
OBG
plus

With an increasingly open environment for private media ventures and the gradual introduction of new competitors, Algeria’s media sector is diversifying the range of products on offer, though the breadth of the sector overall remains confined. Although print publications remain the backbone of the sector, new private television stations are starting to open up the sector and compete with the…

Overview

Reeling in the customers: An expanding economy and growing media outlets bode well for the advertising sector
OBG
plus

Considered to be the second largest in the Maghreb after Morocco, Algeria’s advertising sector has experienced slow but steady growth. As the economy becomes more open and the private sector grows, market operators expect that the advertising sector’s potential will finally start to be revealed in the years ahead. Much of the delay is connected to Algeria’s economic structure. With growth…

Chapter

The Report: Algeria 2013: Media & Advertising
OBG
plus

The Algerian media sector continues to remain relatively underdeveloped; however, a number of recent changes suggest the sector may be going through a transition period. Print media continues to hold a dominant role, with a total of 105 daily newspapers published across the country, and many publications shifting from French to Arabic. Although government advertising continues to be the main source…

Overview

Good press: With rapid growth projected for the next decade, the industry has much potential
OBG
plus

Valued at approximately €123m in 2008, the advertising sector in Algeria has demonstrated steady growth over the last several years, having doubled in value between 2008 and 2012 to around €250m. While up-to-date figures are hard to come by, Algeria is still considered to constitute the second-largest advertising market in the Maghreb in terms of value and has the potential to become number…

Overview

Open for business: An increase in private players means a boost for the industry
OBG
plus

The government has increasingly shown signs that it intends to introduce more liberalisation measures, despite continued concerns over some content constraints. This opening up is coupled with increased competition between new players, which is set to improve national media, diversify viewpoints and deliver on a demand for unbiased news. PRINT MEDIA: Since the liberalisation of the press in…

Country Report

The Report: Algeria 2012
OBG
plus

The government, flush with revenues from sustained high oil prices, is investing in infrastructure and undertaking initiatives to support business, particularly small and medium-sized enterprises (SMEs). Recent policy has focused to a large extent on limiting imports to boost domestic industry, albeit with mixed results.

Featured Sectors in Algeria
  • Africa Construction
  • Africa Economy
  • Africa Energy
  • Africa Financial Services
  • Africa Industry
Featured Countries in Media & Advertising
  • Nigeria Media & Advertising
  • Indonesia Media & Advertising
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  • UAE: Dubai Media & Advertising
Featured Reports in Algeria
  • The Report: Algeria 2018
  • The Report: Algeria 2017
  • The Report: Algeria 2016
  • The Report: Algeria 2015
  • The Report: Algeria 2014
  • The Report: Algeria 2013

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