Media & Advertising
From The Report: Algeria 2013
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The Algerian media sector continues to remain relatively underdeveloped; however, a number of recent changes suggest the sector may be going through a transition period. Print media continues to hold a dominant role, with a total of 105 daily newspapers published across the country, and many publications shifting from French to Arabic. Although government advertising continues to be the main source of revenue for most publications, some of the largest newspapers are beginning to find success attracting advertising from private companies. In addition to changes in the print segment, private television channels are emerging as serious contenders to the state-run offerings. Additionally, as the country’s internet penetration increases, online news platforms promise to become increasingly popular.

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Overview

Making air waves: Private television stations are set to increase broadcasting competition
OBG
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With an increasingly open environment for private media ventures and the gradual introduction of new competitors, Algeria’s media sector is diversifying the range of products on offer, though the breadth of the sector overall remains confined. Although print publications remain the backbone of the sector, new private television stations are starting to open up the sector and compete with the long-established state television channel. Online news platforms are also slowly growing in number,…

Overview

Reeling in the customers: An expanding economy and growing media outlets bode well for the advertising sector
OBG
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Considered to be the second largest in the Maghreb after Morocco, Algeria’s advertising sector has experienced slow but steady growth. As the economy becomes more open and the private sector grows, market operators expect that the advertising sector’s potential will finally start to be revealed in the years ahead. Much of the delay is connected to Algeria’s economic structure. With growth based mainly on hydrocarbons exports and state-planned development, the demand for advertising services…