02 Jul 2012
Rich resources and strong, sustained growth prove key in attracting new investors
The steps Peru is taking to build on its strong, mainly extractive export industries through a series of new free trade agreements (FTAs) and market-friendly policies will be mapped out in the first comprehensive English language guide to investing in the country.
The Report: Peru 2012, published by the global publishing, research and consultancy firm Oxford Business Group (OBG), will provide detailed coverage of the country’s plans to shift the focus to value-added production, on the back of a decade of sustained economic growth.
The landmark publication, OBG’s first on a Latin American market, will be launched at Los Delfines Hotel and Casino, Lima on 2nd July 2012.
Leading VIP guests are expected to attend, including the Minister of Foreign Affairs Rafael Roncagliolo, the Minister of Foreign Trade and Tourism José Luis Silva Martinot and OBG’s Editor-in-Chief Andrew Jeffreys who will speak at the event.
The report contains a key contribution from the President of Peru Ollanta Moisés Humala Tasso, together with a detailed, sector-by-sector guide for investors. It also provides a wide range of interviews with leading political, economic and business representatives, including Roncagliolo, Castilla Rubio, Silva Martinot and the Executive Director of ProInversión Milton von Hesse, the President of the Central Reserve Bank of Peru Julio Velarde and the President of the National Society of Mining, Petroleum and Energy Pedro Martinez Carlevarino.
International personalities, such as the President of Colombia Manuel Santos and Brazil’s Deputy Minister of Development, Industry and Foreign Trade Alessandro Texeira also offer their views the economic development of Peru and the region.
With mineral exports rising rapidly on the back of increasing commodity prices, The Report: Peru 2012 charts the country’s efforts to secure investment for its important mining sector. It also considers the government’s policy of increasing the focus on balancing development with other factors by stepping up consultation for new projects.
OBG’s report puts Peru’s banking sector in the spotlight, analysing the contribution that its regulatory body and hefty capital reserves made in helping the industry to weather the global financial crisis. The publication includes a banking roundtable in which leading players from the sector give their views on a range of topical issues.
While textiles are earmarked to continue playing a pivotal role in Peru’s expanding industrial sector, OBG’s report also provides in-depth coverage of the country’s drive to develop value-added production. In particular, it mulls the Republic’s plans to establish a petrochemicals segment which could have a profound effect on the value of Peru’s abundant energy resources.
OBG’s forthcoming publication considers the contribution that new growth areas, led by coffee, could make to the country’s agriculture sector which already dominates world production in asparagus and fishmeal. It also looks at the potential for expansion in the organic segment which could be of particular interest to small farming businesses.
The Report: Peru 2012 explores the government’s efforts to diversify the country’s tourism industry, which form an important part of its plans to boost local economies and spread wealth more evenly. There is key analysis of its aim to develop lesser-known tourist destinations that are often overshadowed by Machu Picchu, together with its bid to generate new niche segments.
The Report: The Peru 2012 will be produced in partnership with ProInversión, Banco de Crédito (BCP), Estudio Escochopar and PricewaterhouseCoopers (PWC).
OBG’s Regional Director Abby Lindenberg said the success Peru had built up through its vast mineral resources made the country a hugely exciting starting point for the Group’s move into Latin America.
“Peru is a dynamic, emerging market which is attracting significant interest from investors who are keen to tap new markets,” she said. “I am delighted that the timing of our first country report here has enabled us to highlight the wealth of new opportunities being generated by Peru’s impressive growth.”
Editor-in-Chief, Andrew Jeffreys said the Group’s partners’ local knowledge had proved invaluable during the information-gathering process for The Report: Peru 2012. “Our team has long recognised the importance of working with national players who have an in-depth understanding of the workings of their local economy,” he said.
The Report: Peru 2012 marks the culmination of more than 10 months of field research by a team of analysts from OBG. It will be a vital guide to the many facets of the country, including its macroeconomics, infrastructure, banking and other sectoral developments. The Report: Peru 2012 will be available in print or online.
