Third Party Event

26 Jan 2014

Oxford Business Group is pleased to announce its media partnership with Mall Design & Development Middle East which will be help on 26th to 29th January 2014, in Dubai. In this respect we send you the following message from the conference organizers:

Dear Oxford Business Group Subscribers,

As a retail destination, the Middle East is one of the most profitable markets in the world and is set to grow by 10% by 2014, reaching over $100 billion. This is naturally leading to an expansion of malls right across the region, with major retail complexes set to open in the UAE, Qatar, Egypt and Lebanon in the next three years.

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With a growing trend towards providing an enhanced shopper experience, developers are under pressure to find new innovations in leisure and entertainment to differentiate their mall in an increasingly saturated market and in an age of online shopping. Plus, malls are at high risk of failing if they are complicated to navigate or if the entertainment attractions negatively impact on in-store footfall.