In Economy
Saudi Arabia Cultural Market Outlook: Vision, Impact and Opportunities 2025
The cultural and creative economy generates 3.1% of global GDP and supports over 30m jobs. Its scope spans film, music, fashion, heritage and museums, with multiplier effects across supply chains and services. Yet, despite its scale, the sector is often grouped with media or leisure, limiting visibility and complicating benchmarking. Trends such as digitalisation, immersive formats, and alignment with environmental, social and governance principles are reshaping cultural production –…