Take it to the bank: Financial institutions may be the key to improving insurance penetration
Bancassurance is a booming business in Ghana. The insurers and banks are actively teaming up in partnerships to offer a wide range of competitive and innovative products. Meanwhile, the regulator has been supporting this distribution method and remains positive that it could help the country to improve penetration and density. Some questions have been raised about these arrangements, however, and there are concerns that the relationships can lead to potential problems, but bancassurance is likely to continue to grow as the private sector supports it and the regulator tackles potential weaknesses in the structure. The segment has been active in Ghana for a number of







